ATA 2013 Market Outlook Session: What's Slowing Down Telehealth?
telehealth / shutterstock
One of the most interesting sessions I attended at ATA 2013 in Austin was moderated by Frost & Sullivan’s Daniel Ruppar. Daniel talked about the varying adoption and growth rates of telehealth categories such as remote patient monitoring, mHealth, and telemedicine; here are some takeaways from the panel.[read more]
Health Start-Ups! - The Crowdfunding Floodgates Are (Kind of) Open
It’s been just over one year since the JOBS Act was passed, which makes equity- and debt-based crowdfunding legal for accredited and nonaccredited investors. Although the U.S. Securities and Exchange Commission has yet to finalize and implement specific rules around those provisions, several online platforms have plowed ahead and created private portals for accredited investors and startups to find each other in the meantime.[read more]
Hospitals Shift More Digital Dollars to Influencing Physicians
Hospital executives say they are increasing their digital marketing budgets to reach and influence doctors. Close to 30 percent (on average, about $13,000) is aimed at physicians, and the balance targets consumers for the typical small hospital budget.[read more]
Recent Infographics
Harvard Pilgrim CEO Eric Schultz on Consumer Engagement and Transparency [TRANSCRIPT]
patient engagement / shutterstock
This is the transcript of my recent interview with Harvard Pilgrim’s CEO Eric Schultz. We talk about what consumer engagement is, how it is finally starting to get real traction, and what Harvard Pilgrim is doing in that area.[read more]
Health Insurance Card Doesn't Mean You Have Healthcare
I am getting close to the age where I should be a bit confused, but my younger colleagues also seem confused about the Affordable Care Act. From what I read the Affordable Care Act is not affordable, nor is it patient oriented. Patients really had little to do with its formation.[read more]
Innovative Ways to Talk About STDs
Discussing a sexually transmitted disease (STD) with a partner or potential partner can be awkward and embarrassing. How do you approach the subject? What do you expect the outcome to be? Now, new high-tech prevention tools can help. One tool is the website Qpid.me.[read more]
Hospital Revenues from Primary Care: Recruiting Firm Notes "Seismic Shift"
primary care / shutterstock
A report from one of the largest physician recruiting firms in the country could give some heft to the specialty of primary care (whose disciplines include general internal medicine, family medicine, general pediatrics, and primary OB/GYN). Americans are spending more money on primary care physicians than on specialist care.[read more]
The Challenges of Treating Homeless Patients
How do I explain our inability to prescribe medicines to a patient who acutely needs them? Or explain our limitations to a doctor who rarely thinks about them? How do I justify not treating a patient to my own conscience?[read more]
High Quality, Low Cost HealthCare Video Interview Series: Kelly Tappenden and The Alliance to Advance Patient Nutrition
Today, Kelly Tappenden, PhD, RD talks about the Alliance to Advance Patient Nutrition. The Alliance is the result of the partnership of five prestigious healthcare organizations: Academy of Medical-Surgical Nurses (AMSN), the Academy of Nutrition and Dietetics (AND), the American Society for Parenteral and Enteral Nutrition (A.S.P.E.N.), the Society of Hospital Medicine (SHM) and Abbott Nutrition. It has for goal to raise awareness about hospital malnutrition and improve patient outcomes while reducing costs through early nutrition screening, assessment and intervention.[read more]
Angelina Jolie's Decision: Do I Need to Be Tested?
Upon hearing about Angelina Jolie’s decision to undergo surgery to avoid her genetic predisposition to breast cancer, my wife asked, “Should I be tested? I had a great aunt who had breast cancer.” I suspect many women wonder the same thing. Here's what you need to know.[read more]
Beautiful Healthcare Marketing: Angelina's Decision
Angelina’s decision to have a double mastectomy shows healthcare marketing’s inner potential. By pairing the sexy science of genomic medicine with the breathtaking boldness of patient empowerment, Angelina has given us a glimpse of its beautiful potential.[read more]
The Trials of Progress in the Affordable Care Act
One of the main tenets of the ACA is the assimilation by Medicaid of the eligible uninsured. In order to attract more physicians who will accept Medicaid CMS, the states have promised to increase reimbursements for physicians who accept Medicaid. But physicians are balking.[read more]
Do Physicians Lie?
The fallacy is to expect certain professions and professionals to be more irreproachable than the rest of us. We are all vulnerable to experiencing a fall from grace. Staying straight and true is a struggle, at least for me. Yes, physicians lie. For more than one reason.[read more]
Spinal Posture Indicator for Nursing Home Admission So Sit Up Straight!
The shape of an individual’s spinal column may predict his or her risk for nursing home admission or need of home assistance in old age, according to a new article published online in the Journals of Gerontology Series A: Biological Sciences and Medical Sciences.[read more]
Video Calling Shrinks Distance, Time and Cost in Healthcare
Have you noticed the recent wave of TV commercials for one-to-one video calling or multiple participation video collaboration, or one-to-many webcasting? The mainstream adoption in business will be driving more medical provider and hospital applications…eventually.[read more]
Barbara Ficarra Barbara Ficarra, RN, BSN, MPA is an award-winning journalist, media broadcaster, health educator, speaker and consultant More »
David Harlow David Harlow is Prinicipal of the Harlow Group LLC, a healthcare law and consulting firm based in Boston, MA. More »
Stephen Schimpff Stephen C. Schimpff, MD is the retired CEO of the Univ. of MD Med. Center and the COO of the Univ of MD Medical System. More »
Andrew Schorr Andrew, a leukemia survivor and respected medical journalist is the founder of PatientPower, an excellent web resource. More »
John Sharp John Sharp has interests in social media in healthcare and clinical research informatics including secondary use of EMR More »
Christina Thielst Christina Thielst is a hospital administrator, consultant, educator and author with 30 years of healthcare experience. More »

About Social Media Today














.gif)




“Fantastic article Marti, thank you.There are so many nuggets here it's hard to pick just one, but I particularly like the bit in point 3 about finding ways to deliver your offering in smaller increments, so you can start to get paid sooner. Which of course fits perfectly with the Lean/Agile approach recommended in your first point. Serious food for thought for all start-ups, not just in ...”
“Fantastic article Marti, thank you.There are so many nuggets here it's hard to pick just one, but I particularly like the bit in point 3 about finding ways to deliver your offering in smaller increments, so you can start to get paid sooner. Which of course fits perfectly with the Lean/Agile approach recommended in your first point. Serious food for thought for all start-ups, not just in ...”