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Grow Your Medical Practice's Patient Volume by Marketing to New Movers

July 31, 2014 by Jonathan Catley

Targeting new movers

More than 14 percent of the U.S. population moves each year, according to Melissa Data. This creates a large pool of new people buying homes and moving into your community -- who could become new patients for your medical practice. The following steps will help you get a little extra mileage from your efforst when targeting new movers.[read more]

9 Success Keys: How to Make Your Social Media Truly Engaging

July 31, 2014 by Stewart Gandolf, MBA

social media engagement

In healthcare marketing, social media (SM) is broadly understood to simply mean your choice of tools. Facebook, Twitter, LinkedIn, Pinterest, and Google Plus are most popular and important. But curiously, the meaning of social media’s companion buzzword, engagement, is often fuzzy.[read more]

ACA Rollout Hits Some Massachusetts Businesses Harder Than Expected

July 30, 2014 by David E Williams

Massachusetts / shutterstock

Like many, I’ve been surprised that the rollout of the Affordable Care Act has had such an impact on Massachusetts. But somehow Massachusetts screwed up the rollout of the Obamacare exchange, which is costing $100 million to fix, and at least some Massachusetts small businesses are getting hit with big rate hikes as they renew.[read more]

Top 10 ICD-10 Codes You Won't Believe Are Real

July 30, 2014 by Abby Norman

ICD-10's top 10 head-scratchers

The hassle of adopting ICD-10 has only just begun for some - others might imply that they’ve been waiting for it for years, having started preparations many moons ago. While I’m sure any medical coder would tell you that they have a list of crucial and obvious missing codes, some of them seem a little odd to me.[read more]

Digital Health Illustrated: Big Health Data's Dark Side [VIDEO]

July 30, 2014 by Fard Johnmar

Big Data's dark side

In a previous episode of Digital Health Illustrated I discussed the benefits of health data, from its ability to speed medical research to even predict whether people will become ill. In this installment, I focus on questions related to the dark side of big health data.[read more]

CLL and Lymphoma Drug Approvals: Kudos to the FDA

July 30, 2014 by Andrew Schorr

Dr. Richard Pazdur

I gotta be fair to Dr. Richard Pazdur, the king of cancer drug approvals (or rejections) at the FDA. I have been sharply critical of him in the years past, but now it seems a combination of better science, great support from patients and advocates, and yes, a kindler/gentler Dr. Pazdur and the FDA, has all led to quicker drug approvals.[read more]

HIPAA Violations are on the Rise [INFOGRAPHIC]

July 30, 2014 by Morgan Brown

Top 5 HIPAA violations

We've compiled a collection of data around HIPAA complaints over the past decade to give you a better picture of the regulatory landscape and enforcement actions across the country, along with the types of complaints, breaches and fines that most often occur when it comes to HIPAA compliance issues.[read more]

Meeting the Deductible: Cancer Drugs, Insurance and a Happy Ending

July 29, 2014 by Jeanne Pinder

Denied claims, long arguments, an eternity spent on hold arguing over a bill? Yes. But! Sometimes there are happy endings in the conversation with the billing office and the insurer. As deductibles and co-insurance rise, it’s more important than ever to know how to explore whether that bill is right or that statement is right.[read more]

Navigating the Hospital Maze: Is Poor Design Destroying Your Branding?

July 29, 2014 by Jonathan Catley

Navigating the hospital

Marketers work hard to present an image of hospitals that patients can rely upon when they actually walk through the door. A hospital that is difficult to navigate, however, can instantly tarnish years of hospital branding. That is why some hospitals are making an effort to re-think the way their building is navigated in order to improve the patient experience.[read more]

Big Data Could Bring Your Credit Card History to Your Doctor

July 29, 2014 by Abby Norman

Is Big Data going too far?

Carolinas, which covers as many as 900 medical centers in North and South Carolina, has been using an algorithm that takes into account the consumer data of over 2 million people and identifies patients who could be high risk – based on their consumer behaviors. Is Big Data going too far?[read more]

FDA Social Media Guidance: Hangout on Air

July 29, 2014 by David Harlow

FDA

Last month, the FDA released draft guidance on social media and internet platforms with character space limitations and a separate draft guidance for correcting misinformation posted online. I discussed these guidance documents with Kathi Browne in a Google+ Hangout on Air.[read more]

2014 Medicare Payment Cuts for Radiology Services

July 29, 2014 by Andy Salmen

Radiology payment changes

The Centers for Medicare & Medicaid Services (CMS) released its 2014 hospital outpatient prospective payment system updates late last year. Unfortunately for radiology professionals, there was a decrease in many different kinds of imaging procedures that will have an economic impact on the field.[read more]