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Applications, Global Markets in Tissue Engineering and Cell Therapy

April 21, 2014 by Patrick Driscoll

tissue engineering / shutterstock

The market for tissue engineering and cell therapy products is set to grow from a respectable $8.3 billion in 2010 to nearly $32 billion by 2018. The largest segment in the overall market for regenerative medicine technologies and products comprises orthopedic applications.[read more]

One Medical Group Scoops Up Additional Funding

April 21, 2014 by Deanna Pogorelc

Concierge primary care practice One Medical Group has raised more than $117 million in capital with the addition of a new $40 million round announced today. That’s a lot of cash for the seven-year-old company, which now runs 27 primary care offices in six tech-savvy cities including San Francisco, Boston, New York and Chicago.[read more]

Interview with Paul Tunnah Founder of Pharmaphorum

April 20, 2014 by Denise Silber

Paul Tunnah interview

Paul Tunnah is the CEO and Founder of pharmaphorum media. He has written and produced numerous articles and reports / white papers during his career, is regarded as a key industry advisor on social media communication and has developed Pharmaphorum media into a globally recognized industry brand.[read more]

Hospitals and Social Media: Are You Engaging the Right Audience?

April 20, 2014 by Jonathan Catley

Engaging your patients

Many hospitals are using social media as part of a broader marketing strategy with the goal of engaging patients. A recent study, however, suggests that hospitals that actively manage their online presence may not be attracting the audience they had hoped to reach.[read more]

Hospital Ad-Wars: Who Wins When Titans Clash?

April 20, 2014 by Stewart Gandolf, MBA

hospital advertising wars

This is a story about competing hospital systems where the legal wrangling spilled into contentious advertising. The controversial television and newspaper debate became so heated that the governor intervened. (Without much success, however.)[read more]

Best Practices for Proxy Data Access

April 19, 2014 by Christina Thielst

proxy data access for patients / shutterstock

TOWER has helped clients understand patient needs and expectations around granting proxy access to family and friends who assume critical rolls in helping the patient manage care process, such as, paying bills, managing appointment details or monitoring prescription changes or test results.[read more]

Better Medical Marketing with the New (and Free) Medicare Data Set of 880,000 Providers

April 19, 2014 by Chen Sirkis

Medicare data set (photo: longislandwins)

The U.S. medical market has been in turmoil since the U.S. Centers for Medicare and Medicaid Services released a comprehensive data set including all of the $77 billion in Medicare payments paid to over 880,000 physicians in 2012. It identifies by name every physician or provider reimbursed by Medicare.[read more]

Hospital Marketing Opportunity Revealed: Get a YouTube Channel, Get Ahead.

April 19, 2014 by Lonnie Hirsch

A video from Mayo Clinic's Youtube channel

Surprisingly few US hospitals have a YouTube Channel in their marketing lineup. Still fewer have the right content. Jumping on this opportunity is an open field competitive advantage. According to a recent report, “To attract traffic, hospitals could consider providing more videos that pertain to users’ interests.”[read more]

Increase SEO Backlinks with Current Events

April 18, 2014 by Michael Sherman

current events

Building external links back to your website or blog is a great way to help with your organic search engine optimization (SEO) or increase rankings in search engines. One way to do this is with blogging about current events and posting that content on external websites including your social media channels.[read more]

Use "FAQs" to Produce Marketing Content for Your Medical Practice

April 18, 2014 by Jonathan Catley

FAQs for marketing / shutterstock

Frequently asked questions should be viewed as information that is in high demand. If patients are repeatedly asking the same questions, chances are good that this is information that will add value to your website and can even be used further as a marketing tool.[read more]

ICD-10 Delay: What It Means to You

April 18, 2014 by Andy Salmen

ICD-10 delayed (image: Stuart Miles)

The 10th revision of the International Statistical Classification of Diseases and Related Health Problems introduces a significant change to the coding system. That has some practitioners scrambling to accommodate the over 67,000 coding options in ICD-10.[read more]

HIPAA Privacy and Security Compliance: Should You Care?

April 18, 2014 by David Harlow

security / shutterstock

The HIPAA/HITECH Omnibus Rule became effective just over one year ago. The compliance date was just over six months ago. Within about another six months (plus or minus), Federal regulators – at the Office for Civil Rights at the US Department of Health and Human Services – will begin a new round of HIPAA compliance audits.[read more]