Happy hospital staff

Are you leveraging your most effective hospital marketing asset? If you were to calculate the number of employees working in the medical industry, it would be in the hundreds of thousands. Marketers can use those voices as part of a campaign to build the brand, but only if administrators learn to pinpoint potential employee problems.[read more]

Before Twitter. Before Facebook. In a land that knew no Pinterest, there was a strange little electronic creature known as … the email. We’ve boiled our winning email strategy down to three best practices and are sharing them with you, lest you forget the staying power of targeted digital messaging.[read more]

Although more than 35 percent of American consumers research health conditions online before calling their doctor, many physicians are reluctant to market their services online. The reasons they give are as numerous as physicians themselves. However, we'll debunk a few of the more common ones.[read more]

Redirect: Changing the Stories We Live By

Of all the books on my nightstand, Timothy Wilson’s, Redirect: Changing the Stories We Live By, has quickly risen to the top of the stack. An easy-to-read, research supported, “how to” on the tools we can use to craft personal narratives that change behavior is music to an already adopted choir.[read more]

marketing data

Keeping pace with a shifting landscape makes it more challenging to market a medical practice. Here are a few important-but-independent observations, factoids and tips that crossed our radar. Consider how each item—maybe all of them—could drive adjustments in your marketing thinking.[read more]

Image: jannoon028/freedigitalphotos.net

What some people fail to appreciate is that RCM isn’t just about getting the bill out of the door. In fact, billing is just one of the many tasks you need to accomplish before being paid. Here are four key signs that it might time to consider outsourcing the revenue cycle management functions of your practice.[read more]

cybersecurity / shutterstock

Information Security in general has historically been seen as something that the organization’s CISO (or equivalent) is responsible for. In reality, the Information Security department often doesn’t have the resources or the ability (regardless of resources) to be the owners or be ultimately “accountable” or “responsible” for information security.[read more]

If you are a Medicare eligible provider, you are undoubtedly aware of the requirements for attesting to meaningful use (MU) of electronic health records (EHR) in your medical practice or hospital. There are consequences for failing to attest to Stage 1, and problems facing those who are now entering Stage 2 of MU.[read more]

Ready to rock 2015?

More than ever, healthcare marketing executives are being held to a higher standard of accountability for return on marketing investments. Let’s make 2015 the year we disrupt our healthcare marketing past and fully embrace the new. Here's where to start.[read more]

pharmaphorum

Every day I hear commentary about how exciting big data is in all its glory and the plentiful applications it has in helping improve people’s health. And it does. But amidst all this big data and excitement over the depths of analysis it can provide, it’s important to remember the value of smaller scale, more qualitative research.[read more]

Mobisante ultrasound system

My first exposure to Mobisante and their disruptive diagnostic ultrasound system was the mHealth Summit in November of 2010. I recently got Sailesh Chutani, co-founder and CEO of Mobisante, on the phone and we discussed their product strategy — a software based diagnostic ultrasound that runs on a variety of consumer electronics platforms.[read more]

Physicians interrupt patients because it doesn’t take them long to "size up" the patient and arrive at a working diagnosis. But my wife’s recent emergency room visit and hospitalization underscores how wrong physicians can be when they interrupt or ignore the patient’s story.[read more]