how to win at healthcare marketing

The overwhelming deluge of information spewing from the Internet—on any and every imaginable topic—implies that “more is better.” There’s value hidden somewhere in that digital torrent. But information overload is a disadvantage and a barrier to meaningful content. More isn’t always better.[read more]

state lines / shutterstock

Most insurance companies are multi-state, but have “franchises” that are state corporations. Think of it like a restaurant company: national restaurant chains have to comply with local and state laws, so they have national standards but they also comply with the local and state health laws.[read more]

(image: FtWashGuy, CC-BY-SA-3.0-migrated)

Adderall XR producer Shire has agreed to supply an authorized generic version of the attention-deficit/hyperactivity disorder (ADHD) drug to Sandoz Inc., the generic division of Novartis. The agreement calls for Shire to manufacture and supply Sandoz with all dosage strengths of the controlled-release form of the product.[read more]

virus (shutterstock)

Over 60 epidemic strains of HIV-1 exist in the world, so when researchers discovered a new one in West Africa, the only alarm bell that sounded was the fact that this new strain progresses very rapidly. This new bug can progress from infection to the development of AIDS in just about five years.[read more]

Paul Tunnah's PharmaPhorum

An interview I did recently for an organisation conducting some research into the future of social media use by the pharmaceutical industry prompted me to remind them, and myself, that we should not talk about pharma as a single homogenous beast when it comes to such digital engagement.[read more]

Dr. Sarah S. Donaldson, RSNA President

This year’s theme for RSNA is “The Power of Partnerships” and it has been easy to see this in action simply by walking the halls of the McCormick Convention Center in Chicago. We have noticed that those who work in medical imaging have been focused on unifying their departments with the rest of their organizations.[read more]

MRI brain scan / shutterstock

Using a special type of magnetic resonance imaging (MRI), researchers have found that soldiers who suffered mild traumatic brain injury (MTBI) induced by blast exposure present long-term brain differences, according to a new study of veterans. The research was presented at RSNA 2013 this week.[read more]

Health 2.0 Europe 2013

Last week, I had the opportunity to demonstrate Wellpepper and participate on a panel on “Improving and Enriching the Patient-Provider Relationship” at the Health 2.0 Europe Conference in London. Here's a recap.[read more]

Audio content for healthcare marketing

Online audio content—such as podcasts, webinars, and interviews—have grown in popularity and availability in the past year or two. It’s a useful and effective marketing tool for hospitals and medical practices. And, with a little bit of preparation and practice, audio content is relatively low-cost and easy to produce and post quickly.[read more]

Dr. Ronan Kavanagh (photo)

Dr. Ronan Kavanagh, rheumatologist in Galway, Ireland, has a way with video. He uses it to communicate with certain patients and with many correspondents. Since his presentation at Doctors 2.0 and You was recorded, here’s the video. You will love this short talk, whether you are patient, physician, or producing your own health videos.[read more]

nanoparticle pill (shutterstock)

Ultrafine particles, or nanoparticles, are between one and 100 nanometers in size. Now, a team of researchers from MIT and Brigham and Women's Hospital (BWH) have developed a new nanoparticle that can be absorbed through the digestive tract, allowing patients to take a pill instead of receiving injections.[read more]

Health Informatics New Zealand

Health Informatics New Zealand is a national, not-for-profit organization whose focus is to facilitate improvements in business processes and patient care in the health sector through the application of appropriate information technologies. I made a visit to their 12th annual health informatics conference.[read more]