Opt-in or opt-out?

Health information exchange is one arrow in the quiver that may lead to promised improvement in the coordination, efficiency and effectiveness of health care services based on the sharing of data contained in individual patients' electronic health records.[read more]

creating content

Effective healthcare marketing should start with great content. Blogging, email marketing and social media are great ways to brand your healthcare facility. But to stand out from the crowd you need to diversify and be different. Here are a few different ways to convert web traffic into new patients.[read more]

acupuncture

Integrative medicine means, at least, a healing environment, a passion for prevention and wellness and not just diagnosis and treatment; working with the patient and the patient’s family as partners; understanding the deeper causes of illness and symptoms; and providing approaches for self-care.[read more]

cost vs. value / shutterstock

Is higher cost health care perceived as being higher quality? There are a variety of reasons why prices are a tad bit wonky in the U.S., including things like third-party payers and information asymmetry, but might patient perception also be a factor?[read more]

It’s no secret to anyone in the healthcare industry that there’s a huge emphasis on patient satisfaction scores these days – predominantly because they are so closely linked with reimbursement in the new healthcare landscape. Hospitals are taking ‘satisfaction’ a step further: how about patient aesthetic?[read more]

Photo: Republic of Korea

I am not a regular football/soccer fan. But I am an avid World Cup viewer. It is a social event for friends and family to meet and watch 22 people chasing a ball. I saw a lot of parallels between the World Cup and medical device marketing: here are a few of them.[read more]

EHR vendors: next move / shutterstock

SoftwareAdvice recently published their medical practice management BuyerView research, which found that 63% of the buyers were replacing existing PM solutions, rather than making a first-time purchase. For PM vendors, this means there’s a huge opportunity to market your products to practices as an upgrade.[read more]

Facebook’s recent experiments in social media mood contagion got us thinking about user-based testing in general and especially how that applies in healthcare technology that is intended to influence behavior. How do you test behavior change? It’s an interesting question for those involved in healthcare.[read more]

Image: Pixabay.com

Finding ways to cut the costs of medical research along with its long timetable has been a goal for doctors for a long time, and a breakthrough looks to have finally been achieved through the use of cloud computing. At the heart of medical research using cloud computing is the vast potential from big data.[read more]

While the CDC and the Pentagon have both issued emergency preparedness plans for a zombie apocalypse, zombies may already be among us, lurking around the corners in hospital hallways or seated at the nearest nurses’ station. Here are three types of “zombies” that may be in your hospital and what you should do about them.[read more]

In the initial blogs, we introduced the challenges medical device companies commonly face with DTC marketing. In this final post, I’ll provide specific results that have been achieved by numerous device companies using this digital DTC approach.[read more]

cash for services / shutterstock 

In this fifth episode of Health Business TV, I discuss my interview with HelloMD about cash payments to specialists, the long and slow evolution of eVisits, more on the nursing shortage myth, the United Independent Party in Massachusetts, and an update on the proposed 29% health insurance premium hike for our business.[read more]