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A Mobile Imaging Efficiency Showdown: CR vs. DR [VIDEO]

July 26, 2014 by Erica Carnevale

mobile imaging

We wanted to compare the efficiency of DR compared to CR using the DRX-1, and we were able to record a speed test. In the video, wireless DR is almost twice as fast as standard CR imaging–an impressive performance that could make a big difference in terms of productivity and patient care.[read more]

Medical Mistakes: To Err Is Human - Yes and No?

July 26, 2014 by Bill Crounse

medical mistakes

According to information shared at a recent Senate hearing, preventable medical errors are the number three killer in America. It is estimated that medical mistakes kill 1000 Americans every day and harm another 10,000 people a day due to complications resulting from non-fatal medical errors. How can that be, you say?[read more]

Does the Fear of “Being Sold” Keep You from New Opportunities?

July 26, 2014 by Stewart Gandolf, MBA

I’d like to tell you a story about two insightful, and mirror opposite, conversations that I had with doctors. These two informal chats revealed how basic attitudes can quickly define success or failure in healthcare marketing.[read more]

Health Information Exchange: Meaningful Consent

July 25, 2014 by David Harlow

Opt-in or opt-out?

Health information exchange is one arrow in the quiver that may lead to promised improvement in the coordination, efficiency and effectiveness of health care services based on the sharing of data contained in individual patients' electronic health records.[read more]

Other Ways to Create Engaging Content for Your Hospital

July 25, 2014 by Michael Sherman

creating content

Effective healthcare marketing should start with great content. Blogging, email marketing and social media are great ways to brand your healthcare facility. But to stand out from the crowd you need to diversify and be different. Here are a few different ways to convert web traffic into new patients.[read more]

The Value of Integrative Medicine in Primary Care

July 25, 2014 by Stephen Schimpff

acupuncture

Integrative medicine means, at least, a healing environment, a passion for prevention and wellness and not just diagnosis and treatment; working with the patient and the patient’s family as partners; understanding the deeper causes of illness and symptoms; and providing approaches for self-care.[read more]

The Problem with Thinking We Get What We Pay for in Health Care

July 25, 2014 by Brad Wright

cost vs. value / shutterstock

Is higher cost health care perceived as being higher quality? There are a variety of reasons why prices are a tad bit wonky in the U.S., including things like third-party payers and information asymmetry, but might patient perception also be a factor?[read more]

Should Hospitals Design with Patients in Mind?

July 25, 2014 by Abby Norman

It’s no secret to anyone in the healthcare industry that there’s a huge emphasis on patient satisfaction scores these days – predominantly because they are so closely linked with reimbursement in the new healthcare landscape. Hospitals are taking ‘satisfaction’ a step further: how about patient aesthetic?[read more]

6 Lessons from the World Cup for Medical Device Companies

July 24, 2014 by Chen Sirkis

I am not a regular football/soccer fan. But I am an avid World Cup viewer. It is a social event for friends and family to meet and watch 22 people chasing a ball. I saw a lot of parallels between the World Cup and medical device marketing: here are a few of them.[read more]

Buyers Looking to Replace Existing PM Solutions: What EHR/PM Vendors Should Do

July 24, 2014 by Shahid Shah

EHR vendors: next move / shutterstock

SoftwareAdvice recently published their medical practice management BuyerView research, which found that 63% of the buyers were replacing existing PM solutions, rather than making a first-time purchase. For PM vendors, this means there’s a huge opportunity to market your products to practices as an upgrade.[read more]

Just Because You Can, Does That Mean You Should?

July 24, 2014 by Anne Weiler

Facebook’s recent experiments in social media mood contagion got us thinking about user-based testing in general and especially how that applies in healthcare technology that is intended to influence behavior. How do you test behavior change? It’s an interesting question for those involved in healthcare.[read more]

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The Future of Medicine: How Cloud Computing Is Paving the Way to Better Medical Research

July 24, 2014 by Doug Bennett

Image: Pixabay.com

Finding ways to cut the costs of medical research along with its long timetable has been a goal for doctors for a long time, and a breakthrough looks to have finally been achieved through the use of cloud computing. At the heart of medical research using cloud computing is the vast potential from big data.[read more]

There May Be Zombies in Your Hospital

July 23, 2014 by James Dias

While the CDC and the Pentagon have both issued emergency preparedness plans for a zombie apocalypse, zombies may already be among us, lurking around the corners in hospital hallways or seated at the nearest nurses’ station. Here are three types of “zombies” that may be in your hospital and what you should do about them.[read more]

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 4 of 4)

July 23, 2014 by Dan Stempel

In the initial blogs, we introduced the challenges medical device companies commonly face with DTC marketing. In this final post, I’ll provide specific results that have been achieved by numerous device companies using this digital DTC approach.[read more]

Health Business TV: Cash for Specialists, eVisits, Nursing Shortage Myth

July 23, 2014 by David E Williams

cash for services / shutterstock 

In this fifth episode of Health Business TV, I discuss my interview with HelloMD about cash payments to specialists, the long and slow evolution of eVisits, more on the nursing shortage myth, the United Independent Party in Massachusetts, and an update on the proposed 29% health insurance premium hike for our business.[read more]