Sign up | Login with →

6 Lessons from the World Cup for Medical Device Companies

July 24, 2014 by Chen Sirkis

I am not a regular football/soccer fan. But I am an avid World Cup viewer. It is a social event for friends and family to meet and watch 22 people chasing a ball. I saw a lot of parallels between the World Cup and medical device marketing: here are a few of them.[read more]

There May Be Zombies in Your Hospital

July 23, 2014 by James Dias

While the CDC and the Pentagon have both issued emergency preparedness plans for a zombie apocalypse, zombies may already be among us, lurking around the corners in hospital hallways or seated at the nearest nurses’ station. Here are three types of “zombies” that may be in your hospital and what you should do about them.[read more]

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 4 of 4)

July 23, 2014 by Dan Stempel

In the initial blogs, we introduced the challenges medical device companies commonly face with DTC marketing. In this final post, I’ll provide specific results that have been achieved by numerous device companies using this digital DTC approach.[read more]

Health Business TV: Cash for Specialists, eVisits, Nursing Shortage Myth

July 23, 2014 by David E Williams

cash for services / shutterstock 

In this fifth episode of Health Business TV, I discuss my interview with HelloMD about cash payments to specialists, the long and slow evolution of eVisits, more on the nursing shortage myth, the United Independent Party in Massachusetts, and an update on the proposed 29% health insurance premium hike for our business.[read more]

exclusive

What's Google Doing with Healthcare Blogs?

July 22, 2014 by Paul Tunnah

pharmaphorum

Has Google got something against smaller blogging sites? The conspiracy theorists might surmise here that Google is favoring listings towards those sites that spend the most money with them, but I like to take a more optimistic approach towards the situation.[read more]

Digital Health Illustrated: The Human Side of Big Health Data

July 22, 2014 by Fard Johnmar

Health data is the black gold of the 21st century. In fact, as noted in a new report by Jane Sarasohn-Kahn, we are collectively generating large quantities of “health data exhaust,” which is being collected, analyzed and used by a range of organizations, including insurance firms and wellness companies — for good and ill.[read more]

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 3 of 4)

July 22, 2014 by Dan Stempel

In the first three posts to this series, I introduced the challenges device companies commonly face with DTC marketing and identified which device companies may be best suited for this approach. In this post, I discuss the key elements of the strategy.[read more]

New Ways to Incorporate Video into Your Healthcare Marketing Campaign

July 21, 2014 by Michael Sherman

video and healthcare marketing

In the world of healthcare, there are many powerful ways to integrate video into your channel mix. From poignant patient testimonials to informative virtual tours of facilities and illuminating doctor spotlights, video is bursting with potential for the world of medicine.[read more]

Why Telemedicine's Slow Climb to Adoption Isn't Quite Over Yet

July 21, 2014 by Deanna Pogorelc

telemedicine (Image: Twitter / AboutOneCEO)

Is a strategy that’s been in practice for at least two decades really innovative? Telemedicine has been a bit of a tortoise among health information technologies, making its way slowly into practice since the 1990s. But some think the industry is past the tipping point.[read more]

Millions of Americans Could Lose ACA Subsidies

July 21, 2014 by Linda Ringquist

ACA in danger?

Yet another provision of the ACA, this one concerning ACA subsidies, is under scrutiny, and this one could change health insurance as we know it. A case which has become the topic of discussion as of late is Halbig v. Burwell. This is one of four currently flowing through the appeals process, with similar emphasis and focus.[read more]

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 2 of 4)

July 21, 2014 by Dan Stempel

In the first blog, I introduced the challenges device companies commonly face with DTC marketing and the advantages of using a new digital approach. In this post, I discuss which device companies are ideally suited to the strategy.[read more]

Health Care Online Marketing, Social Media and HIPAA: Google Hangout on Air

July 21, 2014 by David Harlow

Health Jams

I recently spoke with Jon Schumacher and Michael Bloom on Health Jams, a Google HOA series on marketing for health care entrepreneurs. This installment is a primer on health care social media, online marketing and use of online tools (including telehealth) by folks in the healthcare space.[read more]