video and healthcare marketing

In the world of healthcare, there are many powerful ways to integrate video into your channel mix. From poignant patient testimonials to informative virtual tours of facilities and illuminating doctor spotlights, video is bursting with potential for the world of medicine.[read more]

telemedicine (Image: Twitter / AboutOneCEO)

Is a strategy that’s been in practice for at least two decades really innovative? Telemedicine has been a bit of a tortoise among health information technologies, making its way slowly into practice since the 1990s. But some think the industry is past the tipping point.[read more]

ACA in danger?

Yet another provision of the ACA, this one concerning ACA subsidies, is under scrutiny, and this one could change health insurance as we know it. A case which has become the topic of discussion as of late is Halbig v. Burwell. This is one of four currently flowing through the appeals process, with similar emphasis and focus.[read more]

In the first blog, I introduced the challenges device companies commonly face with DTC marketing and the advantages of using a new digital approach. In this post, I discuss which device companies are ideally suited to the strategy.[read more]

Health Jams

I recently spoke with Jon Schumacher and Michael Bloom on Health Jams, a Google HOA series on marketing for health care entrepreneurs. This installment is a primer on health care social media, online marketing and use of online tools (including telehealth) by folks in the healthcare space.[read more]

Beyond the Buzz

Are you thinking of engaging with social media for your healthcare brand? Are you a health practitioner or marketer who has already started with social media but you are not seeing the results you had hoped for? This week's article will guide you through ten questions you should ask yourself before diving into social media waters.[read more]

medical income

Generating revenue from a website is not a strange concept. Unless of course, you are a doctor. Most medical professionals consider their websites as information portals with nothing to do with e-commerce, but as the money dries up with the actual practice of medicine, you need to consider some alternatives to bolster falling revenues.[read more]

healthcare social media 

Building any brand can be difficult, but in the US, hospital identity and branding are paramount to success within a community. By listening to patients, getting feedback on wants and needs, engaging individuals and creating new incentives, a better reputation, greater trust and improved health outcomes can all be achieved.[read more]

patient portal / shutterstock

A patient portal needn’t just be another piece of the Meaningful Use puzzle; this type of technology can have tangible benefits for your practice. Patients enjoy the expanded freedom patient portals give them in relation to their healthcare, and what’s good for your patients is good for your practice.[read more]

Photo: Nasitra via photopin cc

When I first started working in healthcare I was told that innovations can take a long, long time to be adopted. When it comes to eVisits, will things speed up dramatically over the next five years? In 2019 will we still be reading articles about this “novel” approach? I hope not but fear that we may.[read more]

data / shutterstock

You might be surprised to learn how wide your digital footprint is these days. It is worth getting up to speed on this issue by reading Jane Sarasohn-Kahn's latest report for the California Healthcare Foundation, entitled Here's Looking at You: How Personal Information Is Being Tracked and Used. Here are some highlights.[read more]

SOCAP

A couple of weeks ago I attended the SOCAP Health Conference held at the New York Academy of Medicine in NYC. It took me some time to comprehend that the focus was on health, not healthcare. This led to some extraordinary discussion and many compelling comments.[read more]