About Social Media Today
July 25, 2014
The Value of Integrative Medicine in Primary Care
acupuncture
Integrative medicine means, at least, a healing environment, a passion for prevention and wellness and not just diagnosis and treatment; working with the patient and the patient’s family as partners; understanding the deeper causes of illness and symptoms; and providing approaches for self-care.[read more]
July 25, 2014
Should Hospitals Design with Patients in Mind?
It’s no secret to anyone in the healthcare industry that there’s a huge emphasis on patient satisfaction scores these days – predominantly because they are so closely linked with reimbursement in the new healthcare landscape. Hospitals are taking ‘satisfaction’ a step further: how about patient aesthetic?[read more]
July 25, 2014
The Problem with Thinking We Get What We Pay for in Health Care
cost vs. value / shutterstock
Is higher cost health care perceived as being higher quality? There are a variety of reasons why prices are a tad bit wonky in the U.S., including things like third-party payers and information asymmetry, but might patient perception also be a factor?[read more]
Recent Infographics
Other Ways to Create Engaging Content for Your Hospital
creating content
Effective healthcare marketing should start with great content. Blogging, email marketing and social media are great ways to brand your healthcare facility. But to stand out from the crowd you need to diversify and be different. Here are a few different ways to convert web traffic into new patients.[read more]
Health Information Exchange: Meaningful Consent
Opt-in or opt-out?
Health information exchange is one arrow in the quiver that may lead to promised improvement in the coordination, efficiency and effectiveness of health care services based on the sharing of data contained in individual patients' electronic health records.[read more]
6 Lessons from the World Cup for Medical Device Companies
Photo: Republic of Korea
I am not a regular football/soccer fan. But I am an avid World Cup viewer. It is a social event for friends and family to meet and watch 22 people chasing a ball. I saw a lot of parallels between the World Cup and medical device marketing: here are a few of them.[read more]
The Future of Medicine: How Cloud Computing Is Paving the Way to Better Medical Research
Image: Pixabay.com
Finding ways to cut the costs of medical research along with its long timetable has been a goal for doctors for a long time, and a breakthrough looks to have finally been achieved through the use of cloud computing. At the heart of medical research using cloud computing is the vast potential from big data.[read more]
Just Because You Can, Does That Mean You Should?
Facebook’s recent experiments in social media mood contagion got us thinking about user-based testing in general and especially how that applies in healthcare technology that is intended to influence behavior. How do you test behavior change? It’s an interesting question for those involved in healthcare.[read more]
Buyers Looking to Replace Existing PM Solutions: What EHR/PM Vendors Should Do
EHR vendors: next move / shutterstock
SoftwareAdvice recently published their medical practice management BuyerView research, which found that 63% of the buyers were replacing existing PM solutions, rather than making a first-time purchase. For PM vendors, this means there’s a huge opportunity to market your products to practices as an upgrade.[read more]
There May Be Zombies in Your Hospital
While the CDC and the Pentagon have both issued emergency preparedness plans for a zombie apocalypse, zombies may already be among us, lurking around the corners in hospital hallways or seated at the nearest nurses’ station. Here are three types of “zombies” that may be in your hospital and what you should do about them.[read more]
Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 4 of 4)
In the initial blogs, we introduced the challenges medical device companies commonly face with DTC marketing. In this final post, I’ll provide specific results that have been achieved by numerous device companies using this digital DTC approach.[read more]
Health Business TV: Cash for Specialists, eVisits, Nursing Shortage Myth
cash for services / shutterstock
In this fifth episode of Health Business TV, I discuss my interview with HelloMD about cash payments to specialists, the long and slow evolution of eVisits, more on the nursing shortage myth, the United Independent Party in Massachusetts, and an update on the proposed 29% health insurance premium hike for our business.[read more]
What's Google Doing with Healthcare Blogs?
pharmaphorum
Has Google got something against smaller blogging sites? The conspiracy theorists might surmise here that Google is favoring listings towards those sites that spend the most money with them, but I like to take a more optimistic approach towards the situation.[read more]
Digital Health Illustrated: The Human Side of Big Health Data
Health data is the black gold of the 21st century. In fact, as noted in a new report by Jane Sarasohn-Kahn, we are collectively generating large quantities of “health data exhaust,” which is being collected, analyzed and used by a range of organizations, including insurance firms and wellness companies — for good and ill.[read more]
Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 3 of 4)
In the first three posts to this series, I introduced the challenges device companies commonly face with DTC marketing and identified which device companies may be best suited for this approach. In this post, I discuss the key elements of the strategy.[read more]
HealthWorks Collective Series
David Davidovic David built and led commercial functions in the pharmaceutical and biotechnology industries for 33 years and has been di More »
Barbara Ficarra Barbara Ficarra, RN, BSN, MPA is an award-winning journalist, media broadcaster, health educator, speaker and consultant More »
David Harlow David Harlow is Prinicipal of the Harlow Group LLC, a healthcare law and consulting firm based in Boston, MA. More »
Stephen Schimpff Stephen C. Schimpff, MD is the retired CEO of the Univ. of MD Med. Center and the COO of the Univ of MD Medical System. More »
Andrew Schorr Andrew, a leukemia survivor and respected medical journalist is the founder of PatientPower, an excellent web resource. More »
John Sharp John Sharp has interests in social media in healthcare and clinical research informatics including secondary use of EMR More »
Christina Thielst Christina Thielst is a hospital administrator, consultant, educator and author with 30 years of healthcare experience. More »
“Thanks Janet. As you know, Alexandra's institution is a member of the Mayo Clinic Center for Social Media. I'm a member of the Center's external advisory board. I'd invite folks interested in bringing best practices to their own institutions to think about coming to the annual meeting this fall in Rochester, MN. See MCCSM site for details.I am also perpetually looking for bloggers to host ...”
“It is a good story, thanks for sharing it, and the business world is littered with similar transformations. The common thread in them tends to be the fact that, like Encyclopedia Britannica, these organisations were facing extinction, they had stopped being relevant to customers and were loosing money.Not so for pharma - well perhaps they have lost the plot with customers and are becoming less ...”