Navigating the hospital

Marketers work hard to present an image of hospitals that patients can rely upon when they actually walk through the door. A hospital that is difficult to navigate, however, can instantly tarnish years of hospital branding. That is why some hospitals are making an effort to re-think the way their building is navigated in order to improve the patient experience.[read more]

Denied claims, long arguments, an eternity spent on hold arguing over a bill? Yes. But! Sometimes there are happy endings in the conversation with the billing office and the insurer. As deductibles and co-insurance rise, it’s more important than ever to know how to explore whether that bill is right or that statement is right.[read more]

Fibrin sealants represented a revolution in local hemostatic measures for both bleeding and nonbleeding disorders. Fibrin sealant has the potential to provide life-saving control of excessive bleeding in many critical surgical operations and during a number of elective procedures.[read more]

Demand for doctors is on the rise

An article in Becker’s Hospital Review caught my attention, because of what it portends for the careers of physicians and health IT workers. The article, 10 Concerns and Trends Facing Hospitals Right Now, is a terrific synopsis of everything a hospital CEO should be focused on these days if he or she wants his or her hospital to survive.[read more]

image: Robert Wallce / Flickr CC

Physical activity, nutritional guidance, cognitive training, social activities and management of heart health risk factors improved cognitive performance, according to Finnish researchers. The two-year randomized controlled trial included 1,260 participants aged 60 to 77 with modifiable risk factors for cognitive impairment and Alzheimer’s.[read more]

social media toolbox

Lately I've been thinking about the fact that I'm not blogging as much. In the old days (2005 to 2011ish), my blog was my primary social media outlet, and my other social media channels were supplementary and supportive. However, the times and technologies have changed and my toolbox has evolved.[read more]

wikipedia 

A few days before this writing, a 32-year-old woman came to see me for an opinion on stomach pain. Why would I refuse to see her again? Abdominal pain is an everyday occurrence for a gastroenterologist. She was accompanied by her mother. I had never met this woman previously.[read more]

I’d like to tell you a story about two insightful, and mirror opposite, conversations that I had with doctors. These two informal chats revealed how basic attitudes can quickly define success or failure in healthcare marketing.[read more]

medical mistakes

According to information shared at a recent Senate hearing, preventable medical errors are the number three killer in America. It is estimated that medical mistakes kill 1000 Americans every day and harm another 10,000 people a day due to complications resulting from non-fatal medical errors. How can that be, you say?[read more]

mobile imaging

We wanted to compare the efficiency of DR compared to CR using the DRX-1, and we were able to record a speed test. In the video, wireless DR is almost twice as fast as standard CR imaging–an impressive performance that could make a big difference in terms of productivity and patient care.[read more]

creating content

Effective healthcare marketing should start with great content. Blogging, email marketing and social media are great ways to brand your healthcare facility. But to stand out from the crowd you need to diversify and be different. Here are a few different ways to convert web traffic into new patients.[read more]

Opt-in or opt-out?

Health information exchange is one arrow in the quiver that may lead to promised improvement in the coordination, efficiency and effectiveness of health care services based on the sharing of data contained in individual patients' electronic health records.[read more]