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Why Healthcare Should Sweat "The Small Stuff" When It Comes to Health Data Security

September 22, 2014 by Chris Hoffmann

Data breach incident categories

In the five years since the passing of the 2009 HITECH Act, more than 30 million people in over 900 various cases have been affected by breaches of secure healthcare data. The HITECH Act requires that HHS disclose to the SEC any incidents affecting more than 500 patients, but these numbers alone do not tell the whole story.[read more]

Take a Deep Breath: Marijuana Product Placement Is on the Way

September 22, 2014 by David E Williams

I hope we don’t see dope promoted with paid product placement, but I think we will. It’s quite possible that we’ll see marijuana “edibles” promoted in films rather than smokes. Ironically that could take us back to the early days of product placement in the movies, to the famous Reese’s Pieces placement in ET. Candies for kids once again.[read more]

Will Physicians Ever Embrace ACOs?

September 21, 2014 by Abby Norman

ACOs

Saying goodbye to HMOs, which were not all bad, and welcoming ACOs onto the scene has been a bit of a bitter pill for physicians and payers alike to swallow. ACOs shift the concept of “being choosy” from physician and payers to patients.[read more]

Adopting Technology in Healthcare for the Right Reasons

September 21, 2014 by Mike Van Snellenberg

Institute for Health Technology Transformation Conference in Seattle

Regulations, process, and records keeping are all important parts of managing health IT; however, when implemented without a strategy focused on patient and business value, they can create headaches for CIOs. This was an emerging theme Institute for Health Technology Transformation Conference held in Seattle at the end of August.[read more]

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How Familiar Technology Is Being Used to Advance Digital Health

September 21, 2014 by Felicity Dryer

digital health

As we push into the future of medical technology, form and function are colliding, enabling users to take a proactive role in their health. These shiny game changers are encouraging younger generations to implement health tracking into their daily routines.[read more]

Empathy: Beyond a Connection

September 20, 2014 by Barbara Ficarra

image: “Sky” by amenic181 / FreeDigitalPhotos.net

With empathy and heart we can help our patients feel good, valued and respected. Empathy is without a doubt a connection; but in health care, it’s much more. It’s not only a clinical and emotional connection; it’s truly about letting people know that they matter and that clinicians care about their patients' well-being.[read more]

How to Convert More Customers Using Psychology

September 20, 2014 by Michael Sherman

customer conversion

Today’s consumers have an unprecedented number of options regarding where and how they access information — and the world of healthcare is no exception. Here are some general research facts regarding basic site design and human psychology.[read more]

Marketing Your Medical Practice by Creating a Video Library

September 20, 2014 by Jonathan Catley

Video marketing has gained in popularity in the medical profession over the years for two reasons: it is cost-effective and it works. Building a video library on your website can be an excellent way to provide evergreen, valuable content to your patients and to increase the value of your brand. Here are five ideas for video content that will get you started.[read more]

Waiting for HIPAA Clarity? Who Has Time?

September 19, 2014 by David Harlow

New regulations are not going to change the scope and applicability of HIPAA/HITECH. Ultimately, If we want a more friendly regulatory environment, it will require an act of Congress, and Congress is pretty unable to act these days, so I wouldn't hold my breath.[read more]

How to Protect Your Hospital Marketing Job and Career

September 19, 2014 by Stewart Gandolf, MBA

“Hospitals across the nation are being swept up in the biggest wave of mergers since the 1990s,” reports The New York Times. “In fact, Booz & Company, a consulting firm, predicts that 1,000 of the nation’s roughly 5,000 hospitals could seek out mergers in the next five to seven years.” So…where does that leave your marketing job?[read more]

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Beyond the Buzz: Live-Tweeting the Medicine X Experience

September 19, 2014 by Marie Ennis-O'Connor
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Live-tweeting a healthcare conference is a way to socialize your event, share knowledge and expand community, but like so much in social media there is a world of difference between doing it and doing it well. Follow my tips to get the most from your next live-tweeting experience.[read more]

What the Ebola Outbreak Shows Us About Modern Health Technology

September 19, 2014 by Patti Doherty, R.N.

ebola virus / shutterstock

Unfortunately, emerging disease outbreaks are nothing new. However, the current Ebola virus outbreak in Africa is showing us more than just the cracks in international public health response effectiveness: it is also showing how modern healthcare technology can help defeat the virus and how it could be applied to other emerging diseases.[read more]