I had a discussion with a new venture-backed client about the use of logos in presentations. The client wanted the company’s logo on each slide, as many do. I maintained that this could be counterproductive. Here's why you shouldn't have a logo on each slide.[read more]

Historically, marketing and advertising direction is revenue driven, and early forms of hospital promotion focused exclusively on feeding high margin services. One of the things that changed in this paradigm, however, is how strategic thinking—and the message that’s presented—can foster enhanced revenue with a target audience.[read more]

Before Twitter. Before Facebook. In a land that knew no Pinterest, there was a strange little electronic creature known as … the email. We’ve boiled our winning email strategy down to three best practices and are sharing them with you, lest you forget the staying power of targeted digital messaging.[read more]

Happy hospital staff

Are you leveraging your most effective hospital marketing asset? If you were to calculate the number of employees working in the medical industry, it would be in the hundreds of thousands. Marketers can use those voices as part of a campaign to build the brand, but only if administrators learn to pinpoint potential employee problems.[read more]

Mobile health care devices are giving physicians and researchers unprecedented access to patients and medical data, which is already revolutionizing our understanding of diseases. Soon, the idea of an annual checkup will fade away, and its replacement is going to give a whole new meaning to the term "modern medicine."[read more]

the cloud

When considering a move to the cloud, health organizations wrestle with how to evaluate the security and privacy aspects of the cloud and how these relate to their hospital’s or clinic’s existing risk profiles. There are benefits and challenges in whether applications and infrastructure are hosted on premise, off-premise or a combination of the two.[read more]

Dr. David Fisher is an orthopaedic surgeon from Indianapolis with more than 28 years of experience. Dr. Fisher is devoted to providing the best possible service to his patients and has maintained a massive outcomes data repository throughout his career. We interviewed him on his dedication to data.[read more]

Although more than 35 percent of American consumers research health conditions online before calling their doctor, many physicians are reluctant to market their services online. The reasons they give are as numerous as physicians themselves. However, we'll debunk a few of the more common ones.[read more]

Redirect: Changing the Stories We Live By

Of all the books on my nightstand, Timothy Wilson’s, Redirect: Changing the Stories We Live By, has quickly risen to the top of the stack. An easy-to-read, research supported, “how to” on the tools we can use to craft personal narratives that change behavior is music to an already adopted choir.[read more]

marketing data

Keeping pace with a shifting landscape makes it more challenging to market a medical practice. Here are a few important-but-independent observations, factoids and tips that crossed our radar. Consider how each item—maybe all of them—could drive adjustments in your marketing thinking.[read more]

Image: jannoon028/freedigitalphotos.net

What some people fail to appreciate is that RCM isn’t just about getting the bill out of the door. In fact, billing is just one of the many tasks you need to accomplish before being paid. Here are four key signs that it might time to consider outsourcing the revenue cycle management functions of your practice.[read more]

cybersecurity / shutterstock

Information Security in general has historically been seen as something that the organization’s CISO (or equivalent) is responsible for. In reality, the Information Security department often doesn’t have the resources or the ability (regardless of resources) to be the owners or be ultimately “accountable” or “responsible” for information security.[read more]