current events

Building external links back to your website or blog is a great way to help with your organic search engine optimization (SEO) or increase rankings in search engines. One way to do this is with blogging about current events and posting that content on external websites including your social media channels.[read more]

FAQs for marketing / shutterstock

Frequently asked questions should be viewed as information that is in high demand. If patients are repeatedly asking the same questions, chances are good that this is information that will add value to your website and can even be used further as a marketing tool.[read more]

Pat Killingsworth

One of my mentors in the cancer world is a man named Pat Killingsworth. He has multiple myeloma. He has devoted his life to helping others with the disease and writes a daily blog. Recently, I interviewed Pat and he talked about the future as he described living on “myeloma time.”[read more]

healthcare innovation

Many other industries have already been transformed by the explosive intersection of consumerism and technology. So, like it or not, these changes are overdue in healthcare and they are coming at us faster than most of my medical colleagues who work in the industry can see.[read more]

healthcare big data

The term “Big Data” has only recently entered the healthcare and medicine verbiage. It used to be largely reserved for the larger-than-life scientific research that observed our universe. It’s no surprise that the concept of Big Data has translated nicely to the universe inside of us.[read more]

address social and basic needs

Our healthcare system is not designed to address social and basic needs. But reducing the cost of healthcare and improving clinical outcomes may be more about addressing the social and basic needs of super-utilizers (50% of all spending) than it is about clinical care.[read more]

social listening

When doctors do not have enough time to really listen the result is that they do not listen. A study from 1984 of primary care physicians observed throughout patient visits revealed that the doctor interrupted the patient within 18 seconds on average. This lack of listening is the core care problem in American healthcare today.[read more]

Is your medical website effective?

If your website hasn’t been updated in the past year, it’s almost certainly driving potential customers away – and those customers…they’re going straight to your competitors. So what exactly is your website doing wrong? Use the infographic below to find out.[read more]

Aeshetics & reconstructive surgery products

Global medical aesthetic products are to achieve sales of more than $6.5 billion in 2013. Through 2018 the market is expected to reach a value of about $10.7 billion. Europe has been witnessing relatively a slower growth of 6.6% per year. The U.S. market still represents 45% of the global market.[read more]

Transformation to bundled payments

The Medicare reimbursement system is in the process of transforming healthcare as we know it from a traditional fee-for-service model to a system that rewards based on quality, care coordination, accountability, and healthcare cost savings. Here's an outline of benefits and risks.[read more]

Gov. Deval Patrick

I agree with Governor Deval Patrick that opiate addiction is a huge problem in Massachusetts (and many other places). But the attempt to ban sales of Zohydro is a bad idea that’s likely to have a negligible impact on the addiction crisis, while potentially harming one of Massachusetts’ most important industries.[read more]

Healthcare IT VC Funding

Analysts are already saying that it will be a good year for healthcare IT companies looking for venture capital. Communications and consulting firm Mercom Capital is showing results from its first-quarter investment analysis that finds that healthcare IT companies raised more VC money last quarter than in any quarter before.[read more]