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Wallet Burn and the Nasty Side of Pay-per-Click Advertising

April 25, 2015 by Stewart Gandolf, MBA

pay-per-click

On the surface, Pay-per-Click (PPC) advertising—sometimes known as cost-per-click—seems friendly enough. Advertisers only pay for the advertising space when someone clicks on the ad. One analogy, however, says that PPC can be like high-stakes gambling.[read more]

Healthcare Hackathon for Caregivers

April 24, 2015 by Janet Kennedy

Caregivers of people with dementia face many challenges. To aid in problem solving for them, NCHICA, NW AHEC and Quintiles sponsored a healthcare hackathon in Durham, NC on April 11-12, 2015. Get Social Health was there to capture the "Voices of the Healthcare Hackathon."[read more]

E-cigarettes: The California Cooler of the 21st Century

April 24, 2015 by David E Williams

Image: patrisyu/FreeDigitalPhotos.net

New data show 13 percent of high school students use e-cigarettes. They seem safer than smoking, but my view is that, at least for kids, they lower the barriers to unhealthy behaviors by making drug use more like having a candy or soft drink.[read more]

Financial Services Shows the Way for Healthcare (Again)

April 23, 2015 by David E Williams

mobile banking / shutterstock

Seven hundred million people worldwide have obtained access to financial services for the first time over the past three years, according to a Gates Foundation funded institute. The big increase is due largely to the banking industry figuring out how to leverage low cost mobile phones and digital payments.[read more]

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Strife Under the Knife: 3 Helpful Hints to De-Stress Your Surgery

April 23, 2015 by Nik Donovic

It's normal to stress about an upcoming surgery. Perhaps you've got every worst-case scenario in your head playing through your head on repeat. This article will help give you tips on how to de-stress.[read more]

The Keys to a Successful Facebook Ad Campaign

April 22, 2015 by Michael Sherman

When people sign up for Facebook, they provide the world’s biggest social network with a tremendous amount of data about themselves (e.g., interests, jobs and education). Facebook is well aware of that fact – that’s why they are now using that data to their advantage.[read more]

Using Data to Improve Patient Satisfaction Scores

April 22, 2015 by Abby Norman

As healthcare becomes more and more a quality driven industry, finding innovative methods of tracking, analyzing and making use of data collected on patient experience is going to be key to raising patient satisfaction scores.[read more]

Transparency: How Healthcare Cost Competes with Real Value

April 21, 2015 by Lonnie Hirsch

price transparency

Price transparency cuts in two directions. On one hand, price transparency—and knowing the cost of medical procedures in advance—is a major plus for public awareness. On the other hand, price is not the only consideration for truly wise (and informed) shoppers.[read more]

Writing a Perfect Subject Line That Physicians Will Read

April 21, 2015 by Chen Sirkis

Picture: MCAD Library

Physicians, investors, and hospital administrators are extremely time-strapped and are bombarded daily with offers and promotions. No matter what you decide to write in your subject line, you need to make sure that it answers the question of any email recipient: What’s in it for me?[read more]

Scientific Message Mapping: A Pillar of Strategy

April 20, 2015 by David Avitabile

One of the pillars of a successful publication strategy is scientific message mapping. What is scientific message mapping? In a perfect world, scientific messages are created as part of a structured, target product profiling process.[read more]

Are Your Social Media Posts Optimized?

April 20, 2015 by Michael Sherman

When people and businesses set up social media accounts on sites like Facebook, LinkedIn and Twitter, they tend to focus on optimizing page elements like the URL, photos and mobile design. While all of the above factors are important, it’s also important to make sure your actual posts are optimized.[read more]

Collaborative Physician Development

April 20, 2015 by Kenneth Cohn

collaborative physician / shutterstock

The transition to leadership is not a light switch. It may take years for physician achievers to learn to be people who can hold onto two conflicting ideas, pointing out the best parts of each argument to achieve a collaborative synthesis better than either competing view.[read more]