Medical tricorders

Increasingly, hand-held Star Trek-like gadgets will likely be standard issue in physician offices. What’s more, the already-active, and quite real, marketplace will shift into high gear as device manufacturers and new players (such as Apple) rush to the transporter room for both consumers and medical professionals.[read more]

tax credits for Obamacare / shutterstock

What to make of the Center for Medicare & Medicaid Services’ notice that it will pay out retroactive ObamaCare premium tax credits and cost-reducing subsidies to people who have not yet signed up for ObamaCare? According to the New York Times, the new policy is a result of the heroic lobbying of Oregon Governor John Kitzhaber.[read more]

Images in healthcare marketing

Images are key to achieving social media success – and that includes the world of healthcare. Graphic elements create conversation, inspire engagement and hopefully culminate in the addition of new patients to your practice. Here's how you can get a photo to garner scores of comments and shares.[read more]

Performance program officers

Hospitals, like other businesses, have become successful managing a discrete service for a predetermined reimbursement. It could be an inpatient stay, emergency room visit, outpatient clinic visit or other services. Soon, this model will be turned on its head with the implementation of performance programs.[read more]

Geotargeting marketing ads

Search marketing and pay per click (PPC) advertising can put a bite in your medical practice's marketing budget if not executed properly. However, with a carefully managed campaign, you can get quality results that bring new patient revenue to your practice. Here are a few techniques every search marketing campaign should employ.[read more]

Google Glass in hospitals

Health IT startups have lots of ideas about how Google Glass could be applied to medical care, from telemedicine to information sharing. But what about doctors? How are early adopters in medicine finding Glass useful, and what opportunities do they see for future applications?[read more]

Transparency in healthcare (image: David Wright)

Relationships are important in rare—and so are reputations. Rare disease communities are often small and closely knit. Patients and caregivers rely on each other for advice, opinions, and support. As a pharmaceutical marketer, you are part of this community, which means you will be held to the same high standard.[read more]

ICD-10 preparedness (winnond/Freedigitalphotos.net)

Being ICD-10 ready within your organization is great, but it is not the only thing you need to worry about. It's imperative that your vendors are also ICD-10 ready. It is important that you know that your billing company, clearing houses, and insurance carriers, among other vendors, are also ready.[read more]

Don Berwick

In this podcast interview, Don Berwick, Democratic candidate for Governor of Massachusetts and former head of the Centers for Medicare and Medicaid Services, discusses his views on healthcare with healthcare business consultant David E. Williams, president of the Health Business Group.[read more]

MRI pricing

Negotiated rates between providers and payers are secret, protected by gag clauses in most contracts. That information has long been available on people's bills, and explanations of benefits, but for a great deal of time no one cared because it might all have been covered by a $20 copay. But this has changed.[read more]

Online health marketing

The dynamics of change in American society and the nation’s healthcare delivery structure have opened new hospital advertising and marketing opportunities. Consider how Pomona Valley Hospital Medical Center (PVHMC) and Pomona Valley Health Centers (PVHC) are using Internet strategies to attract new patients.[read more]

Progress in prostate cancer

I have written here many times of my excitement about progress in treating blood-related cancers, so called “liquid tumors.” And, like me, many of our visitors have one of them. But many men also worry about prostate cancer. I am happy to report that here, too, there’s a lot of progress in an unfolding story.[read more]