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5 Best Billing Practices for the Bundled Payment Initiative

August 28, 2014 by Andy Salmen

The Medicare bundled payment initiative seems to be gaining traction among healthcare facilities and providers. Following are 5 practices that have proved helpful for private practitioners trying to move to this value-based method of payment.[read more]

The Second Wave of Healthcare Informatics

August 28, 2014 by Bill Crounse

the second wave of healthcare informatics

Electronic Medical Records and Hospital Information Systems in and of themselves add little value to the enterprise if we don’t surround them or embed them with technologies that help us make better decisions and facilitate the ways we communicate and collaborate as care teams and with our patients.[read more]

The Importance of Link Copy in Your Online Marketing Campaigns

August 28, 2014 by Jonathan Catley

What do your links say?

Site links are a powerful way to shorten your conversion funnel. Properly used, site links make your website a better stop for visitors and your business as they increase click-through-rates; cover more search engine results pages (SERPs); make for stronger internal pages; and foster consumer trust.[read more]

Doctor Entrepreneur: What Patient-Customers Want Is Good Business

August 29, 2014 by Lonnie Hirsch

Doctor-entrepreneur

Doctors and patients have adopted new roles for themselves in the healthcare delivery system in the wake of healthcare reform. The “new normal” for patients includes a stronger and more proactive participation in personal health matters. More than ever, the role of the patient is that of an informed consumer.[read more]

5 Issues Associated with Medical Necessity

August 29, 2014 by Abby Norman

Medical necessity

There are few things more frustrating to a physician than a pile of Medical Necessity edits. Medical Necessity is the term we use in healthcare to describe care what is reasonable and appropriate for a patient based on evidence-based care standards.[read more]

Enhance Brand Awareness Through Meme Marketing

August 27, 2014 by Michael Sherman

If you’re responsible for providing content for your healthcare facility’s social media channels, you might be floundering. Don’t worry — you’re not alone. Social media is becoming increasingly competitive and without dipping into the budget to create new ads, it can be challenging to attract attention and get that momentum going.[read more]

Developing Clinical Pathways

August 27, 2014 by Abby Norman

Clinical pathways

When it comes to patient safety, the best way to be prepared is to develop evidence-based plans and strategies to guide patients through the healthcare system. Clinical pathways are being developed in hospitals nationwide to help physicians move patients through the hospital.[read more]

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5 CDC Social Media Activities That Influenced Online Conversations About Ebola

August 27, 2014 by Amy Rowland

ebola / shutterstock

Concerns about Ebola quickly lit up social media as people reacted to the news that Ebola patients were coming to U.S. soil from Liberia within three days of each other. The following five CDC tactics on social media formed part of a broader risk communication plan.[read more]

7 Viral Marketing Lessons from the ALS Ice Bucket Challenge

August 27, 2014 by Stewart Gandolf, MBA

ALS Ice Bucket Challenge

Throughout the US, healthcare marketing professionals (and their supervisors) are marveling at this summer’s continuing success of the ALS Association’s Ice Bucket Challenge (IBC). Hospital foundations, medical research associations and the like are amazed and envious of the social media phenomenon and viral marketing success.[read more]

Caring Relationships

August 27, 2014 by Christine Kapsa, NP, DNP

Care coordination is the process of getting a patient’s various clinicians to talk to each other. Preferably with a rational diagnosis and treatment plan. Coordination minimizes duplicated tests, makes transitions from one care facility to another safer, and results in better outcomes. It’s such a simple notion. In theory.[read more]

Good Riddance to Routine Pelvic Examinations

August 26, 2014 by Michael Kirsch

pelvic exams / shutterstock

So much in medicine and in life is done out of habit. We do stuff simply because that’s the way we always did it. Repetition leads to the belief that we are doing the right thing. Life gets more interesting when folks question long standing beliefs and practices, forcing us to ask ourselves if what we are doing makes any sense.[read more]

Massive Data Breach: Time for Sports Analogies?

August 26, 2014 by David Harlow

In reading an account of the recent attack on Community Health Systems that netted the bad guys 4.5 million patient records, I was struck by the notion put across in the article that all we have to do is work harder to patch vulnerabilities, that with a better defense we can win the game against a skilled quarterback.[read more]

How Telehealth Will Support the Triple Aim

August 26, 2014 by Abby Norman

Triple Aim

The Centers for Medicare and Medicaid has adopted the concept of The Triple Aim to serve as a guiding light for healthcare organizations to improve patient outcome measures. Hospitals need to incorporate the outcomes measures into their workflows. One way that hospitals will be doing this in the next couple of years is through telehealth.[read more]

Collecting Small Patient Balances: A/R Best Practices

August 25, 2014 by Andy Salmen

2014 has certainly had the medical profession dealing with major changes in every facet of healthcare: just about every aspect of the physician practice has been affected by changes in policy and regulations. The ACA has made the recovery of the patient insurance copay and deductible portion of medical claim even more frustrating.[read more]

Why Video Matters in Hospital Marketing

August 25, 2014 by Jonathan Catley

video for hospital marketing

Is video a powerhouse marketing tool for hospitals? B2B Marketing reports that video campaigns are six times more effective than traditional promotional channels. Watching a video is more engaging than trying to read boring content or dry copy, especially if you can do it from a mobile device.[read more]