Pat Killingsworth

One of my mentors in the cancer world is a man named Pat Killingsworth. He has multiple myeloma. He has devoted his life to helping others with the disease and writes a daily blog. Recently, I interviewed Pat and he talked about the future as he described living on “myeloma time.”[read more]

healthcare innovation

Many other industries have already been transformed by the explosive intersection of consumerism and technology. So, like it or not, these changes are overdue in healthcare and they are coming at us faster than most of my medical colleagues who work in the industry can see.[read more]

Aeshetics & reconstructive surgery products

Global medical aesthetic products are to achieve sales of more than $6.5 billion in 2013. Through 2018 the market is expected to reach a value of about $10.7 billion. Europe has been witnessing relatively a slower growth of 6.6% per year. The U.S. market still represents 45% of the global market.[read more]

Is your medical website effective?

If your website hasn’t been updated in the past year, it’s almost certainly driving potential customers away – and those customers…they’re going straight to your competitors. So what exactly is your website doing wrong? Use the infographic below to find out.[read more]

Gustavo Pulti, Mayor of General Pueyrredón Municipality

Beaches, fishing, and sweet pastries filled with dulce de leche were the hallmarks of Mar del Plata in the past. But now, the city – located on the Atlantic coast, about 400 kilometers south of the Argentine megacity of Buenos Aires – has a new trademark: the Centro de Especialidades Médicas Ambulatorias (CEMA).[read more]

malpractice suits

Sure, there are positive elements present in the medical malpractice system, but they are dwarfed and suffocated by the drawbacks. The self-serving arguments supporting the current system are far outweighed by the financial and emotional costs that innocent physicians unfairly bear. Tort reform should not be controversial.[read more]

Currency of time

Age forces the recognition that time is the true currency of our lives. When people waste it for you, it is frustrating and angst producing. One of the underlying tragedies of physicians’ daily lives, especially in primary care, is the theft of our time, stolen away by the health care system.[read more]

Digital health / shutterstock

Fard Johnmar, a digital health futurist, and I came up with an interesting idea: why not hold a public conversation focused around the following, provocative question: Is digital health helping or failing patients? It would be interesting to see the differences and similarities between how an ePatient (me) and health futurist (Fard) respond this question.[read more]

clear communications

Clear communications are especially important in clinical trial marketing because of the different target audiences such as prospective recruits, the medical community, or journalists. Here are several useful tips clinical trial marketers can use to improve overall communications with prospective participants.[read more]

Chief Customer Officer / shutterstock

Now that health reform seems here to stay, pharma companies are racing to get on the customer focus bandwagon with new Chief Customer Officer (CCO) positions. What remains to be seen is whether these CCO positions actually alter the practice of pharmaceutical marketing.[read more]

medical device marketing

As a medical device marketing consultant, Joe Hage has a LinkedIn Medical Devices Group that boasts over 220,000 members. He had some very interesting things to say about lead generation, developing a medical device marketing strategy, social media and web development for medical device companies.[read more]

Relative Value Units

Do you understand Relative Value Units (RVUs) as they relate to Medicare reimbursement? RVU stands for Relative Value Unit and is currently used by Medicare to determine the amount of reimbursement to providers. RVUs are basically a way of standardizing and comparing service volumes across all continuums.[read more]