Ready to rock 2015?

More than ever, healthcare marketing executives are being held to a higher standard of accountability for return on marketing investments. Let’s make 2015 the year we disrupt our healthcare marketing past and fully embrace the new. Here's where to start.[read more]

If you are a Medicare eligible provider, you are undoubtedly aware of the requirements for attesting to meaningful use (MU) of electronic health records (EHR) in your medical practice or hospital. There are consequences for failing to attest to Stage 1, and problems facing those who are now entering Stage 2 of MU.[read more]

imagine / shutterstock

A few weeks ago, I wrote a blog post about the words you should avoid in your marketing communication. Quite a few people reached out, asking what are the words that SHOULD be used instead? We are busy preparing a comprehensive list of the power words shown to engage physicians and investors. In the meantime, here are three.[read more]

personalized medicine

As part of last week's State of the Union address, President Obama called for a national initiative focused on precision medicine. With that in mind, we decided to take a look at some of the numbers related to the growth of personalized medicine, and see what story they tell about the personalized medicine market in 2015.[read more]

Clinical service department profitability is a constant challenge for hospitals. What’s changed, however, is just about everything else. Boosting service line profitability requires adjustments to various “new school” marketing shifts. Carefully consider the following ideas and shifting to a new course for going forward.[read more]

Accountable Care

As healthcare organizations continue to make the leap to Accountable Care status, post-conversion optimization services will be in demand. Those who made the transition over the last few years will find that 2015 is a great time to start taking a look at how they can optimize their ACO experience.[read more]

Beyond the Buzz

Social media has accelerated the growth of community, allowing people to come together regardless of time or place. To attract an online audience you need to consistently create and curate useful content. People will come for the content, but they will stay for the community.[read more]

cybersecurity / shutterstock

When the US Food and Drug Administrationin October 2014 released a nine-page document of guidelines on how to manage the risk of cybersecurity in medical devices, many believed that the step was too little too late. The danger of hacking into hospital equipment is a problem that needs to be tackled right at the prototype and design stage.[read more]

infographics / shutterstock

Healthcare in general suffers from the dangers of information overload. Whether you are explaining an insurance plan or describing the side effects of a medication, there are normally too many details to present. Infographics are the only way to go.[read more]

Dr. Paul Rosen

Dr. Paul Rosen thinks a lot about empathy in healthcare delivery. As the Clinical Director of Service and Operational Excellence at Nemours Children’s Health System, he asks the challenging question, “What would healthcare look like if it was based on empathy?”[read more]

price transparency

Despite “health insurance reform” and the supposed rise of “consumerism” in healthcare, the system is still far from transparent or market-driven when it comes to the price of almost anything. Why we as consumers continue to tolerate this is a mystery.[read more]

Improving SEO, monitoring changes in page rank and fueling organic traffic are three essential elements of any well-executed search engine marketing (SEM) strategy. Today we’ll focus on five of Google's algorithm updates from 2014 and discuss steps you can take to optimize your medical SEM strategy in 2015.[read more]