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Beyond the Buzz: 14 Unwritten Rules of Healthcare Tweeting

August 1, 2014 by Marie Ennis-O'Connor

Twitter is a conversation, and just as you observe conversation etiquette in real life, when it comes to healthcare tweeting there are unwritten rules, too. If you are new to Twitter, becoming familiar with these rules will ease your transition into its culture; if you are already an experienced tweeter, see how you score on your Twitter etiquette.[read more]

Narrow Networks: Get Used to It

August 1, 2014 by David E Williams

photo: coolmonfrere via photopin cc

Many health plans unveiled “narrow network” plans recently as part of the Affordable Care Act. Predictably, some members are upset, but in my view narrow networks have become a crucial part of healthcare affordability and need to be maintained.[read more]

Interview with Healthcare Digital Futurist Fard Johnmar [PODCAST]

August 1, 2014 by Janet Kennedy

Fard Johnmar

Fard Johnmar, healthcare digital futurist and co-author of "ePatient 2015 - 15 Surprising Trends Changing Health Care," speaks to Janet Kennedy on the Get Social Health podcast. Instead of looking back, Fard is looking ahead and using his unique perspective to vision how digital and social media can and is impacting healthcare.[read more]

Shared Risk Reimbursement: 5 Challenges and Opportunities for Radiology

August 1, 2014 by Andy Salmen

risk reimbursement

Accurate and efficient radiology billing can prove tricky, especially with so many factors influencing the final outcome. Still, maintaining a healthy revenue stream is possible for any healthcare provider so long as the practice adheres to a handful of best practices.[read more]


Why Mobile Apps Will Become Synonymous with Patient Care

August 1, 2014 by Phil Cohen

mobile apps in healthcare

Now that medical practices have begun using electronic medical records, embracing a mobile application is the most natural next step. People of all ages and income levels are using mobile technology to manage their lives. With the right patient care app, they can manage their healthcare as well.[read more]

Grow Your Medical Practice's Patient Volume by Marketing to New Movers

July 31, 2014 by Jonathan Catley

Targeting new movers

More than 14 percent of the U.S. population moves each year, according to Melissa Data. This creates a large pool of new people buying homes and moving into your community -- who could become new patients for your medical practice. The following steps will help you get a little extra mileage from your efforst when targeting new movers.[read more]

9 Success Keys: How to Make Your Social Media Truly Engaging

July 31, 2014 by Stewart Gandolf, MBA

social media engagement

In healthcare marketing, social media (SM) is broadly understood to simply mean your choice of tools. Facebook, Twitter, LinkedIn, Pinterest, and Google Plus are most popular and important. But curiously, the meaning of social media’s companion buzzword, engagement, is often fuzzy.[read more]

Connected Health as a Therapeutic

July 31, 2014 by Joseph Kvedar

connected health

I heard the other day that by 2017, 50% of the pharmacy spend in the U.S. will be on specialty pharmacy. It seems this is driven by two phenomena. The first is the growing crop of new molecules that are in the class "biologics"; the second phenomenon is that just about everything else will be generics.[read more]

Forget Patient Advocacy: Be a Patron of Patients

July 31, 2014 by Dorothy Wetzel

patient patron / shutterstock

No doubt your marketing plan contains a mélange of patient KOL tactics. But what if instead of trying to get patients to say something, you helped patients do something? Instead of brand advocacy tactics, what if your brand became a patron of patients?[read more]

7 Tips to Create an Awesome Wellness Program

July 31, 2014 by Matt Gretczko

wellness program

As wellness becomes a more formal staple within the healthcare landscape, we are hearing from participants of wellness programs about the components that would truly enhance their experience. Here's a list of some of the exciting things that technology can help promote in wellness to design truly immersive and engaging programs.[read more]

Top 10 ICD-10 Codes You Won't Believe Are Real

July 30, 2014 by Abby Norman

ICD-10's top 10 head-scratchers

The hassle of adopting ICD-10 has only just begun for some - others might imply that they’ve been waiting for it for years, having started preparations many moons ago. While I’m sure any medical coder would tell you that they have a list of crucial and obvious missing codes, some of them seem a little odd to me.[read more]

ACA Rollout Hits Some Massachusetts Businesses Harder Than Expected

July 30, 2014 by David E Williams

Massachusetts / shutterstock

Like many, I’ve been surprised that the rollout of the Affordable Care Act has had such an impact on Massachusetts. But somehow Massachusetts screwed up the rollout of the Obamacare exchange, which is costing $100 million to fix, and at least some Massachusetts small businesses are getting hit with big rate hikes as they renew.[read more]

Digital Health Illustrated: Big Health Data's Dark Side [VIDEO]

July 30, 2014 by Fard Johnmar

Big Data's dark side

In a previous episode of Digital Health Illustrated I discussed the benefits of health data, from its ability to speed medical research to even predict whether people will become ill. In this installment, I focus on questions related to the dark side of big health data.[read more]

CLL and Lymphoma Drug Approvals: Kudos to the FDA

July 30, 2014 by Andrew Schorr

Dr. Richard Pazdur

I gotta be fair to Dr. Richard Pazdur, the king of cancer drug approvals (or rejections) at the FDA. I have been sharply critical of him in the years past, but now it seems a combination of better science, great support from patients and advocates, and yes, a kindler/gentler Dr. Pazdur and the FDA, has all led to quicker drug approvals.[read more]

HIPAA Violations are on the Rise [INFOGRAPHIC]

July 30, 2014 by Morgan Brown

Top 5 HIPAA violations

We've compiled a collection of data around HIPAA complaints over the past decade to give you a better picture of the regulatory landscape and enforcement actions across the country, along with the types of complaints, breaches and fines that most often occur when it comes to HIPAA compliance issues.[read more]