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Building a Brand Journalism Team: Michael Yoder [PODCAST]

January 26, 2015 by Janet Kennedy

Michael Yoder

It started with a desire to connect with people via social media and platforms like LinkedIn. As a result of his early adopter experience, Michael Yoder ended up at Spectrum Health guiding the digital communications efforts. He has helped Spectrum Health transition from a traditional communications department to a Brand Journalism team.[read more]

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Scope of Nanotechnology in Drug Delivery: Current State of Application and Future Potential

January 26, 2015 by Varsha Jain

nanotechnology / shutterstock

The use of nanotechnology for developing efficient drug delivery systems has remained a topic of interest for many years now. Here are a few highlights that give testament to the fact that nanotechnology can be the true enabler of highly efficient drug delivery systems.[read more]

Will a New Market for Better Doctors Arise in 2015?

January 26, 2015 by Nicole Fisher

“Compiling data in new ways after throwing everything at the wall, finding key experiences that are important and then moving the information online, is our first move,” says Ari Tulla, co-founder and CEO of BetterDoctor. And he believes a new market is on the horizon.[read more]

Five Ways to Rock Healthcare Marketing in 2015

January 27, 2015 by Karen Corrigan

Ready to rock 2015?

More than ever, healthcare marketing executives are being held to a higher standard of accountability for return on marketing investments. Let’s make 2015 the year we disrupt our healthcare marketing past and fully embrace the new. Here's where to start.[read more]

Avoiding Meaningful Use Penalties

January 27, 2015 by Andy Salmen

If you are a Medicare eligible provider, you are undoubtedly aware of the requirements for attesting to meaningful use (MU) of electronic health records (EHR) in your medical practice or hospital. There are consequences for failing to attest to Stage 1, and problems facing those who are now entering Stage 2 of MU.[read more]

3 Powerful Words That Change Minds

January 26, 2015 by Chen Sirkis

imagine / shutterstock

A few weeks ago, I wrote a blog post about the words you should avoid in your marketing communication. Quite a few people reached out, asking what are the words that SHOULD be used instead? We are busy preparing a comprehensive list of the power words shown to engage physicians and investors. In the meantime, here are three.[read more]

The Personalized Medicine Market in 2015 [INFOGRAPHIC]

January 26, 2015 by David Avitabile

personalized medicine

As part of last week's State of the Union address, President Obama called for a national initiative focused on precision medicine. With that in mind, we decided to take a look at some of the numbers related to the growth of personalized medicine, and see what story they tell about the personalized medicine market in 2015.[read more]

New Marketing: Improving Service Line Profitability (Part One)

January 25, 2015 by Stewart Gandolf, MBA

Clinical service department profitability is a constant challenge for hospitals. What’s changed, however, is just about everything else. Boosting service line profitability requires adjustments to various “new school” marketing shifts. Carefully consider the following ideas and shifting to a new course for going forward.[read more]

How to Optimize Post Conversion

January 24, 2015 by Abby Norman

Accountable Care

As healthcare organizations continue to make the leap to Accountable Care status, post-conversion optimization services will be in demand. Those who made the transition over the last few years will find that 2015 is a great time to start taking a look at how they can optimize their ACO experience.[read more]

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Beyond the Buzz: A Practical Guide to Building an Online Healthcare Community

January 23, 2015 by Marie Ennis-O'Connor
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Social media has accelerated the growth of community, allowing people to come together regardless of time or place. To attract an online audience you need to consistently create and curate useful content. People will come for the content, but they will stay for the community.[read more]

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Cybersecurity in Medical Devices: Paranoia, or a Tangible Threat?

January 23, 2015 by Nishita Pereira-Gracias

cybersecurity / shutterstock

When the US Food and Drug Administrationin October 2014 released a nine-page document of guidelines on how to manage the risk of cybersecurity in medical devices, many believed that the step was too little too late. The danger of hacking into hospital equipment is a problem that needs to be tackled right at the prototype and design stage.[read more]

Give Your Facts a Facelift with Integrated Infographics

January 23, 2015 by Michael Sherman

infographics / shutterstock

Healthcare in general suffers from the dangers of information overload. Whether you are explaining an insurance plan or describing the side effects of a medication, there are normally too many details to present. Infographics are the only way to go.[read more]

What Would Empathy-Based Healthcare Look Like?

January 23, 2015 by Stewart Gandolf, MBA

Dr. Paul Rosen

Dr. Paul Rosen thinks a lot about empathy in healthcare delivery. As the Clinical Director of Service and Operational Excellence at Nemours Children’s Health System, he asks the challenging question, “What would healthcare look like if it was based on empathy?”[read more]

Price Transparency in Healthcare Still Lacking

January 23, 2015 by Bill Crounse

price transparency

Despite “health insurance reform” and the supposed rise of “consumerism” in healthcare, the system is still far from transparent or market-driven when it comes to the price of almost anything. Why we as consumers continue to tolerate this is a mystery.[read more]

Google's 2014 Algorithm Updates: Implications for Your 2015 Medical Marketing Strategy

January 22, 2015 by Jonathan Catley

Improving SEO, monitoring changes in page rank and fueling organic traffic are three essential elements of any well-executed search engine marketing (SEM) strategy. Today we’ll focus on five of Google's algorithm updates from 2014 and discuss steps you can take to optimize your medical SEM strategy in 2015.[read more]