BioPharma Beat

Yes, healthcare is, in many ways, like the taxi industry: big, unreliable, unpredictable, price-obscure, highly analog, and lacking good data. However, the vast majority of the ideas coming out of these start-ups are no uber ideas! The ideas worked on by healthcare start-ups are interesting but not disruptive. And that is okay – just don't compare them to Uber.[read more]

healthcare marketing pitfalls

Any hospital marketing professional will tell you digital advertising can make or break a campaign. Pitfalls, by definition, mean a trap or hidden snare that captures you. Mapping out where these pitfalls lay are part of a successful marketing formula. To do that well, you have to know what they are and where to find them.[read more]

Dr. Michael McCoy

On January 21, the Office of the National Coordinator for Health IT announced that Michael James McCoy, MD, would be the department’s Chief Health Information Officer, a newly created position. Thanks to Dr. McCoy for answering our questions about the new position and his vision for a learning health system.[read more]

pharmaphorum

It’s a question that comes up all the time in my discussions with senior industry executives – is social media actually worth the risk for a sector as heavily regulated as the pharmaceutical industry? It’s a great question and an extremely valid one. Every business decision has to consider risk versus benefit.[read more]

Annette Tersigni

What is Yoga Nursing? Yoga Nursing® is a new brand, trend and movement in health care, nursing and yoga created by Annette Tersigni, holistic RN, stress relief, back safety expert and medical yoga therapist. Here's my conversation with Annette.[read more]

epiphany / shutterstock

Perhaps epiphanies are the key to fixing the healthcare system. In an ideal world consumers would engage in healthy behaviors without any need for extrinsic rewards or other engagement tools and behavioral economic levers. Unfortunately, for many reasons, most consumers simply do not.[read more]

We don’t always have a digital camera on us to capture great photos or videos. Most of us, however, do have smartphones. Today, all smartphones make it very simple to take photos or video and easily post to your social media channels. Here are some tricks to make those photos and videos look great for a professional audience.[read more]

Healthcare’s harsh business reality is that no one can afford to underestimate or ignore the competition today. With the upheavals of healthcare reform, the "once-upon-a-time” story of quiet camaraderie among provider practices has become an unprecedented competitive revolution.[read more]

Beyond the Buzz

The continuing growth in highly visual platforms, such as Pinterest and Instagram, confirm that incorporating visual content into your healthcare social media strategy is a must. In today's article I will share with you 21 different ways you can capitalize on this trend for visual marketing.[read more]

Marketing is often a static activity, rarely on a doctor’s radar until his or her practice experiences a trend of decreasing patient visits. Savvy physicians have come to understand that active marketing campaigns can prevent these dips in patient volumes.[read more]

Does your strategic plan align with your culture? If not, in what ways does your culture need to change? This is where the strategic planning process can become a reality check, and a real test of an organization's desire to engage in authentic organizational improvement.[read more]

Telemed Trends in 2015

If you think young people are the only ones ready to embrace telemed technology and healthcare social media, think again! It might surprise you to know that the 60 + demographic of patients in the U.S. are quickly becoming the most eager to embrace the technology.[read more]