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Engagement: Finding the Healthy Mix

March 31, 2015 by Edgar Wilson

engaging online

Is it better to connect online, or face to face? This modern question of how to engage has become a hot topic in fields ranging from business to education. But major shake-ups in health care delivery make it an important consideration for medical professionals as well.[read more]

Seeing Through the Patient CARE Act: Why Transparency Won’t Fix Our System

March 31, 2015 by Brad Wright

price transparency / shutterstock

The longstanding belief is that if we just give consumers more information about their health care, they will make more rational decisions, there will be increased competition, and the quality of health care will improve as the cost of health care comes down. Here's why I don't think it's that simple.[read more]

Don’t Get Left Behind: Optimize Your Website for Mobile

March 31, 2015 by Michael Sherman

mobile

With the rise of smartphones and tablets, a mobile-friendly website for your hospital is a necessity. More and more people are searching for medical advice, refilling prescriptions and reading hospital reviews on mobile. Google is now weighing in on the issue of mobile-friendliness, and some big search engine optimization changes are coming.[read more]

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Using Advanced Social Intelligence to Understand the Patient Journey

March 30, 2015 by Robert Gardner

advanced social intelligence

Today’s digital social age presents an incredible opportunity for the pharmaceutical and healthcare industries. For years, the struggle to understand evolving patient needs in order to strategically align and address them has been at the forefront of the value proposition for healthcare. Today the dynamics have completely shifted in the “open social age.”[read more]

Sovaldi: An Example of Price Discrimination

March 30, 2015 by David E Williams

Price discrimination

The controversy over the pricing of Gilead’s Sovaldi for Hepatitis C is a textbook example of price discrimination in action. Allowing and even encouraging price discrimination is good global health policy. It encourages innovation and lessens global disparities.[read more]

Telehealth and the Internet of Things

March 30, 2015 by David Avitabile

Internet of Things

I recently had a very interesting conversation with a telehealth thought leader. We discussed the amazing changes taking place in healthcare in the United States, and the key role that telehealth is going to play in the future. We also talked about the importance of the Internet of Things and healthcare.[read more]

The Apple Watch Letdown: Healthcare’s Grand Disappointment  

March 29, 2015 by Stewart Gandolf, MBA

Apple Watch

The advance billing for the Apple watch was typically Apple-superlative. Fueled by the enthusiasm of legions of brand evangelists, the initial buzz anticipated something “revolutionary,” “life-changing” and/or “breakthrough” for health and healthcare. Well…it turns out that the “innovative” health-and-fitness Apple Watch is more “fitness” than “health.”[read more]

Congress Getting Serious about Telemedicine: Are CDOs Ready?

March 28, 2015 by Shahid Shah

telemedicine / shutterstock

Kathleen Irwin, a medical market researcher at web-based EHR evaluation group Software Advice, recently conducted a survey report drilling down into health consumer’s perception of the growing telemedicine industry. The survey found that the great majority (75%) of patients are interested in virtual visits. Are we prepared?[read more]

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Beyond the Buzz: Why SlideShare Should Be Part of Your Healthcare Social Media Mix

March 27, 2015 by Marie Ennis-O'Connor

SlideShare, the free online slide hosting service, is the world’s largest professional content sharing community. However, it is often overlooked and underused by healthcare professionals. This article takes you through the process of designing and promoting your next presentation using SlideShare.[read more]

The Real Cost of Specialty Pharmacy

March 27, 2015 by Abby Norman

Specialty drug spending

Is the investment in specialty pharmacy accreditation and services worth it? The healthcare arena is currently being dominated by decrees of “lowering cost without compromising quality” and that’s no small feat, particularly when it’s looking like forgoing these expensive drugs may have a very negative impact on patient care.[read more]

Understanding the Patient Digital Search Process

March 27, 2015 by Jonathan Catley

digital health marketing

It’s imperative that you consider the entire patient search process when devising your digital marketing strategy. Understanding each individual phase will allow you to hone your efforts and tailor your marketing to ultimately maximize ROI.[read more]

Medical Malpractice Reform Just Won’t Go Away

March 26, 2015 by Brad Wright

medical malpractice / shutterstock

We’re continuing along in our section-by-section analysis of the Burr-Hatch-Upton Proposal to replace the Affordable Care Act (ACA), and today’s topic is reforming the medical malpractice system. The goal, as is made evident by using the phrase 4 times in the course of 3 paragraphs, is the elimination of “junk lawsuits.”[read more]