Marketing is often a static activity, rarely on a doctor’s radar until his or her practice experiences a trend of decreasing patient visits. Savvy physicians have come to understand that active marketing campaigns can prevent these dips in patient volumes.[read more]

Does your strategic plan align with your culture? If not, in what ways does your culture need to change? This is where the strategic planning process can become a reality check, and a real test of an organization's desire to engage in authentic organizational improvement.[read more]

blog content

The Internet produces a ton of content. Whether it’s unique text, images or video, content is being passed around the web quicker than we can blink. But what makes some content go viral and other content fall to the wayside? Is there a special algorithm involved?[read more]

wearables / shutterstock

The hype around wearables is deafening. I say this from the perspective of someone who saw their application in chronic illness management 15 years ago. Of course, at that time, it was less about wearables and more about sensors in the home, but the concept was the same.[read more]

Telemed Trends in 2015

If you think young people are the only ones ready to embrace telemed technology and healthcare social media, think again! It might surprise you to know that the 60 + demographic of patients in the U.S. are quickly becoming the most eager to embrace the technology.[read more]

pre-existing condition / shutterstock

“Under our plan, no one can be denied coverage based on a pre-existing condition.” Under the ACA, the phrase “no one” literally means “no one,” while in the Burr-Hatch-Upton proposal it means “no one who is continuously enrolled in a health plan offering at least catastrophic coverage following a one-time open enrollment period."[read more]

ghost town / shutterstock

Nothing spells the demise of a community more clearly than unanswered posts and lack of activity. If you want to build a thriving community, focus on the people, help them connect and get them talking. To be successful, a community needs activity.[read more]

measles

I recognize an informed individual’s right to refuse treatment. An adult with appendicitis has a right to refuse appendectomy, against the advice of the surgeon. But does a parent have a right to deny the measles vaccine for their kids? I don’t think so. Here’s why.[read more]

social media for clinical trials

With enrollment rates continuing to drop even as more clinical trials are being conducted, the imperative is clear: clinical trial coordinators must seek new approaches in order to reverse this trend and meet their enrollment goals. Here’s a closer look at social media's potential to change the landscape of clinical trial recruitment.[read more]

GOP's plan / shutterstock

The Burr-Hatch-Upton proposal to repeal and replace the ACA leads off with a set of “common-sense consumer protections.” The narrative here is something like this: Consumers are the innocent victims of villainous insurance companies that have been emboldened by Obamacare, and it is up to us–the GOP lawmakers–to play the hero.[read more]

The author, with Dick and Carole Crew

Just two weeks ago, I wrote of losing an old television colleague to liver cancer. From diagnosis to death was less than two months. Today I am writing about the death this past weekend of another old friend and mentor, Dick Crew, who fought diffuse large B-cell lymphoma for about a year.[read more]

Photo: StuartMiles/freedigitalphotos.net

Most medical providers are aware that October 1, 2015, is the date they must quit using the outdated ICD-9 billing codes and begin using ICD-10 codes. The implementation date has been postponed more than once and it is not expected to be postponed again (however, rumors are beginning to swirl around Congress).[read more]