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Death Is Women's Work

April 17, 2015 by Christine Kapsa, NP, DNP

Death is women’s work. Most people who care for the dying are women. Low-paid health workers who care for dying patients in home hospices are overwhelmingly women. The death industry would collapse into dusty rubble like old gravestones in an earthquake without the low-paid and free labor of women.[read more]

Prepare Your Healthcare Website for Google's Mobile-Friendly Algorithm Update

April 16, 2015 by Jonathan Catley

Is your website ready?

On April 21, 2015, Google will introduce a new algorithm update to help users discover more mobile-friendly content and if you’re not prepared, you may face some serious consequences. However, if you optimize your website and mobile applications in advance, you can reap the rewards of better rankings in mobile searches.[read more]

Is This the Most Powerful Clinical Research Tool Ever Invented?

April 16, 2015 by David Avitabile

Much has been written over the past few months about Apple ResearchKit and its potential to completely revolutionize R&D in the life sciences industry. The idea is simple. And it got me thinking: is the iPhone the most powerful clinical research tool ever invented?[read more]

It's Time to Measure Patient Outcomes

April 16, 2015 by Tim Kilpatrick

measuring outcomes / shutterstock

With hospitals, we measure death rates for heart attack patients, timeliness of administering antibiotics and the use of medical imaging. While this is critical information, we have no idea if the patient ever felt better or went back to work.[read more]

Chicago: The Future Health Tech Hub of the US?

April 15, 2015 by Nicole Fisher

Chicago / shutterstock

As tens of thousands of health and technology experts descend upon Chicago for the annual HIMSS conference this week, the city will do what is does every day: debate and innovate in health technology.[read more]

Strategies for Payer Negotiation

April 15, 2015 by Abby Norman

When it comes to procuring and maintaining your contracts with payers, there is perhaps no skillset greater to possess than that of the art of payer negotiation. In today’s market, healthcare organizations need to have a very clear understanding of where they stand amid the competition.[read more]

Breaking Bad Healthcare: The Story of Healthcare.gov

April 15, 2015 by Anne Weiler

At a recent event sponsored by University of Washington’s Foster School of Business, Kurt DelBene provided a mini-business case on what went wrong with the project and how his team fixed it.[read more]

exclusive

Virtual Meet-Ups for Cancer Patients

April 14, 2015 by Joan Justice

Patient Cafe™

Now, cancer patients can meet virtually and share stories. With the Patient Cafe™, a virtual meet-up program from the Patient Empowerment Network, cancer patients sign up to meet others with the same cancer condition. The program is free and all the participants need is a good internet connection.[read more]

Whole Foods Medical, Competitive Wellness and Rutabagas

April 14, 2015 by Lonnie Hirsch

The well-established chain of Whole Foods Markets has long been a grassroots evangelist for natural and healthy foods. And they may be another enterprise entry in the increasingly competitive healthcare delivery arena once reserved for doctors.[read more]

Digitally Engaging the Elderly: Why & How You Should Target This Patient Demographic

April 14, 2015 by Jonathan Catley

Engaging the elderly

Today’s seniors grew up with traditional media. Millennials grew up with digital media. Therefore, seniors should continue to receive traditional advertisements, while Millennials and younger audiences receive the brunt of digital ads. If you think there’s something wrong with this statement, you’d be right.[read more]

David Harlow IS @Healthblawg

April 13, 2015 by Janet Kennedy

David Harlow

David Harlow is a healthcare lawyer and well-know in healthcare social media circles with his blog and Twitter persona @healthblawg. He joined Get Social Health to talk about marketing and patient privacy, HIPAA and social media.[read more]

How Madison Avenue’s Medical TV Ads Fall Short

April 13, 2015 by Andrew Schorr

The direct-to-consumer train from the big agencies on Madison Avenue in New York is running ever faster these days – and they tell a wonderfully slick, creative, and compelling story about the newest drugs and medical products.[read more]

Medication Non-Adherence: A $290 Billion Unnecessary Expenditure

April 13, 2015 by Ashish Varshneya

Medical non-adherence / shutterstock

Drug therapy problems present a serious issue in healthcare in the United States. Industry estimates suggest total costs of unnecessary medical expenditures resulting from medication non-adherence to be approximately $300 billion, which represents more than 30% of the total waste (excluding fraud and abuse) in the healthcare system.[read more]