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The Apple Watch Letdown: Healthcare’s Grand Disappointment  

March 29, 2015 by Stewart Gandolf, MBA

Apple Watch

The advance billing for the Apple watch was typically Apple-superlative. Fueled by the enthusiasm of legions of brand evangelists, the initial buzz anticipated something “revolutionary,” “life-changing” and/or “breakthrough” for health and healthcare. Well…it turns out that the “innovative” health-and-fitness Apple Watch is more “fitness” than “health.”[read more]

Congress Getting Serious about Telemedicine: Are CDOs Ready?

March 28, 2015 by Shahid Shah

telemedicine / shutterstock

Kathleen Irwin, a medical market researcher at web-based EHR evaluation group Software Advice, recently conducted a survey report drilling down into health consumer’s perception of the growing telemedicine industry. The survey found that the great majority (75%) of patients are interested in virtual visits. Are we prepared?[read more]

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Beyond the Buzz: Why SlideShare Should Be Part of Your Healthcare Social Media Mix

March 27, 2015 by Marie Ennis-O'Connor

SlideShare, the free online slide hosting service, is the world’s largest professional content sharing community. However, it is often overlooked and underused by healthcare professionals. This article takes you through the process of designing and promoting your next presentation using SlideShare.[read more]

The Real Cost of Specialty Pharmacy

March 27, 2015 by Abby Norman

Specialty drug spending

Is the investment in specialty pharmacy accreditation and services worth it? The healthcare arena is currently being dominated by decrees of “lowering cost without compromising quality” and that’s no small feat, particularly when it’s looking like forgoing these expensive drugs may have a very negative impact on patient care.[read more]

Understanding the Patient Digital Search Process

March 27, 2015 by Jonathan Catley

digital health marketing

It’s imperative that you consider the entire patient search process when devising your digital marketing strategy. Understanding each individual phase will allow you to hone your efforts and tailor your marketing to ultimately maximize ROI.[read more]

Medical Malpractice Reform Just Won’t Go Away

March 26, 2015 by Brad Wright

medical malpractice / shutterstock

We’re continuing along in our section-by-section analysis of the Burr-Hatch-Upton Proposal to replace the Affordable Care Act (ACA), and today’s topic is reforming the medical malpractice system. The goal, as is made evident by using the phrase 4 times in the course of 3 paragraphs, is the elimination of “junk lawsuits.”[read more]

Meaningful Use Stage 3: The Buzz About APIs

March 26, 2015 by David Harlow

The Meaningful Use - Stage 3 proposed rule has been released, with official publication due on March 30. Key to these rules, which lay the foundation for a post-Meaningful Use incentive-driven Health IT ecosystem, is the use of APIs - for the uninitiated, "application programming interfaces" - or simplified connectors that allow for easier transfer of data.[read more]

Creating a Compelling Call-to-Action to Obtain New Patients

March 26, 2015 by Michael Sherman

Do you have a good CTA?

On general websites, the most common Call-To-Action buttons tend to be “Buy Now” and “Subscribe Now.” When it comes to health care websites, CTA buttons are a little different in nature; such buttons may include “Give Online” or “Learn More.” The following three factors are important to keep in mind when developing effective CTAs.[read more]

More Sign Posts on the Road to Connected Health Adoption

March 25, 2015 by Joseph Kvedar

Another sign of connected health adoption

Just three weeks ago, I wrote about sign posts on the road to connected health adoption. That post was meant to help readers appreciate the subtleties of a changing environment. A turn of phrase by a senior executive or thought leader can easily be missed if you’re not listening carefully.[read more]

Aging Gracefully Part 4: Comprehensive Primary Care for the Elderly

March 25, 2015 by Stephen Schimpff

Comprehensive primary care is essential to good health, wellness and needed medical care during our elder years. The Erickson Living retirement communities have developed an approach that appears to work well for its residents. Let me use it as an example. The fundamental concept is to assure that everyone has comprehensive primary care.[read more]

Cool Facts About Big Data in Healthcare

March 25, 2015 by David Avitabile

Big data is here

Big Data is big business. In healthcare, Big Data holds enormous promise, and we're already seeing its impact in areas such as precision medicine, biopharmaceutical R&D productivity, mobile health, telemedicine and more. Just how big is Big Data today? Consider these impressive statistics.[read more]

2015 CPT Coding Changes and Your Radiology Practice

March 24, 2015 by Andy Salmen

The majority of the changes in codes is more about bundling multiple codes into one, or creating new codes that clarify the usage of bundles. There are also some new Medicare approved items for 2105 that will be add-on codes for digital and diagnostic mammography. Here are some specific changes affecting radiology practices.[read more]

A Medicaid Block Grant by Any Other Name Would Stink

March 24, 2015 by Brad Wright

Medicaid / shutterstock

The Burr-Hatch-Upton proposal to replace the Affordable Care Act (ACA) calls for a “transition to capped allotment to provide states with predictable funding and flexibility.” How do they propose to do this? By rolling back the Medicaid expansion and converting the Medicaid program to a block grant.[read more]

On Grief, Choices and Being Mortal

March 24, 2015 by Tracy Granzyk MS, CPHQ

The stories shared during this year’s Patient Safety Awareness Week (#PSAW2015) were inspiring! In ETY’s Why Patient Safety Week Matters, Carole Hemmelgarn, Patient Advocate, shared for one of the first times her feelings of grief related to a series of medical harm events that took her only daughter, Alyssa.[read more]

NC Doctors' Day: Thank Your Local MD

March 23, 2015 by Janet Kennedy

Pam Highsmith

The North Carolina Medical Society instituted an online program that welcomed patients' participation to honor physicians statewide. I spoke with Pam Highsmith, Director of Development at the NCMS about the awards, the nominees and how North Carolinians can vote in the program.[read more]