Sign up | Login with →

A New Era for the Public Healthcare Sector

April 15, 2014 by Siemens Healthcare

Gustavo Pulti, Mayor of General Pueyrredón Municipality

Beaches, fishing, and sweet pastries filled with dulce de leche were the hallmarks of Mar del Plata in the past. But now, the city – located on the Atlantic coast, about 400 kilometers south of the Argentine megacity of Buenos Aires – has a new trademark: the Centro de Especialidades Médicas Ambulatorias (CEMA).[read more]

The Importance of Clear Communications in Clinical Trial Marketing

April 15, 2014 by Jonathan Catley

clear communications

Clear communications are especially important in clinical trial marketing because of the different target audiences such as prospective recruits, the medical community, or journalists. Here are several useful tips clinical trial marketers can use to improve overall communications with prospective participants.[read more]

exclusive

Is Digital Health Helping or Failing Patients? A Conversation Between a Futurist and ePatient

April 15, 2014 by Marie Ennis-O'Connor

Digital health / shutterstock

Fard Johnmar, a digital health futurist, and I came up with an interesting idea: why not hold a public conversation focused around the following, provocative question: Is digital health helping or failing patients? It would be interesting to see the differences and similarities between how an ePatient (me) and health futurist (Fard) respond this question.[read more]

The Aesthetics and Reconstructive Surgery Products Global Market

April 16, 2014 by Patrick Driscoll

Aeshetics & reconstructive surgery products

Global medical aesthetic products are to achieve sales of more than $6.5 billion in 2013. Through 2018 the market is expected to reach a value of about $10.7 billion. Europe has been witnessing relatively a slower growth of 6.6% per year. The U.S. market still represents 45% of the global market.[read more]

How Much Is Your Website Hurting Your Business?

April 16, 2014 by Amanda Guerrero

Is your medical website effective?

If your website hasn’t been updated in the past year, it’s almost certainly driving potential customers away – and those customers…they’re going straight to your competitors. So what exactly is your website doing wrong? Use the infographic below to find out.[read more]

Time Thieves

April 15, 2014 by Kathy Nieder

Currency of time

Age forces the recognition that time is the true currency of our lives. When people waste it for you, it is frustrating and angst producing. One of the underlying tragedies of physicians’ daily lives, especially in primary care, is the theft of our time, stolen away by the health care system.[read more]

Sued for Medical Malpractice - Again

April 15, 2014 by Michael Kirsch

malpractice suits

Sure, there are positive elements present in the medical malpractice system, but they are dwarfed and suffocated by the drawbacks. The self-serving arguments supporting the current system are far outweighed by the financial and emotional costs that innocent physicians unfairly bear. Tort reform should not be controversial.[read more]

Chief Customer Officers: Fancy New Title or Path to Meaningful Change?

April 15, 2014 by Dorothy Wetzel

Chief Customer Officer / shutterstock

Now that health reform seems here to stay, pharma companies are racing to get on the customer focus bandwagon with new Chief Customer Officer (CCO) positions. What remains to be seen is whether these CCO positions actually alter the practice of pharmaceutical marketing.[read more]

What the Leader of the World's Largest Medical Device Community Says About Marketing

April 14, 2014 by Jonathan Catley

medical device marketing

As a medical device marketing consultant, Joe Hage has a LinkedIn Medical Devices Group that boasts over 220,000 members. He had some very interesting things to say about lead generation, developing a medical device marketing strategy, social media and web development for medical device companies.[read more]

Understanding RVUs | Medicare Reimbursement

April 14, 2014 by Linda Ringquist

Relative Value Units

Do you understand Relative Value Units (RVUs) as they relate to Medicare reimbursement? RVU stands for Relative Value Unit and is currently used by Medicare to determine the amount of reimbursement to providers. RVUs are basically a way of standardizing and comparing service volumes across all continuums.[read more]

CMS Medicare Data Dump Shows Why Transparency Is Only Half the Battle

April 14, 2014 by Deanna Pogorelc

Image: Flickr / Images Money

The government has said the public release of how $77 billion in federal dollars was doled out to more than 880,000 providers in 2012 through Medicare Part B services will give consumers insights to inform their healthcare decisions and potentially expose fraud. But the raw data doesn’t tell the whole story.[read more]

It Takes More Than Technology to Change Health Behaviors

April 14, 2014 by Stephanie Kreml

technology & health behaviors / shutterstock

Changing how people take care of themselves (e.g., taking prescriptions, diet, adequate exercise) has been very difficult, and it will take more than technology. That having been said, here are four technological innovations that might have a fighting chance of changing behaviors.[read more]

FDASIA Health IT Report Issued

April 14, 2014 by David Harlow

FDASIA Health IT Report

The FDA, the FCC and ONC issued a long-awaited joint report with a proposed strategy and recommendations for a risk-based framework for regulation of Health IT. The report identifies four key priority areas and outlines next steps to take in each area.[read more]

Multi-Screen Marketing: 17 Things You Need to Know

April 13, 2014 by Stewart Gandolf, MBA

multi-screen marketing

Achieving marketing and advertising objectives is a matter of reaching the right audience with the right message by way of the right device at the right moment. Certainly multi-screen targeting is easier said than done. To help us sort through the cross-screen maze, Google provides some insightful stats about our new multi-screen world.[read more]

Direct-to-Consumer Telemedicine: Has Its Time Come?

April 13, 2014 by Joseph Kvedar

Telemedicine

It's time for a thoughtful discussion on one of the most controversial telemedicine questions of our current time. Is it safe and effective care for providers to evaluate and prescribe for patients that they’ve never met face-to-face? Join me in thinking through this question.[read more]