About Social Media Today
July 24, 2014
Buyers Looking to Replace Existing PM Solutions: What EHR/PM Vendors Should Do
EHR vendors: next move / shutterstock
SoftwareAdvice recently published their medical practice management BuyerView research, which found that 63% of the buyers were replacing existing PM solutions, rather than making a first-time purchase. For PM vendors, this means there’s a huge opportunity to market your products to practices as an upgrade.[read more]
July 24, 2014
The Future of Medicine: How Cloud Computing Is Paving the Way to Better Medical Research
Image: Pixabay.com
Finding ways to cut the costs of medical research along with its long timetable has been a goal for doctors for a long time, and a breakthrough looks to have finally been achieved through the use of cloud computing. At the heart of medical research using cloud computing is the vast potential from big data.[read more]
July 24, 2014
Just Because You Can, Does That Mean You Should?
Facebook’s recent experiments in social media mood contagion got us thinking about user-based testing in general and especially how that applies in healthcare technology that is intended to influence behavior. How do you test behavior change? It’s an interesting question for those involved in healthcare.[read more]
Recent Infographics
There May Be Zombies in Your Hospital
While the CDC and the Pentagon have both issued emergency preparedness plans for a zombie apocalypse, zombies may already be among us, lurking around the corners in hospital hallways or seated at the nearest nurses’ station. Here are three types of “zombies” that may be in your hospital and what you should do about them.[read more]
Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 4 of 4)
In the initial blogs, we introduced the challenges medical device companies commonly face with DTC marketing. In this final post, I’ll provide specific results that have been achieved by numerous device companies using this digital DTC approach.[read more]
Health Business TV: Cash for Specialists, eVisits, Nursing Shortage Myth
cash for services / shutterstock
In this fifth episode of Health Business TV, I discuss my interview with HelloMD about cash payments to specialists, the long and slow evolution of eVisits, more on the nursing shortage myth, the United Independent Party in Massachusetts, and an update on the proposed 29% health insurance premium hike for our business.[read more]
6 Lessons from the World Cup for Medical Device Companies
Photo: Republic of Korea
I am not a regular football/soccer fan. But I am an avid World Cup viewer. It is a social event for friends and family to meet and watch 22 people chasing a ball. I saw a lot of parallels between the World Cup and medical device marketing: here are a few of them.[read more]
What's Google Doing with Healthcare Blogs?
pharmaphorum
Has Google got something against smaller blogging sites? The conspiracy theorists might surmise here that Google is favoring listings towards those sites that spend the most money with them, but I like to take a more optimistic approach towards the situation.[read more]
Digital Health Illustrated: The Human Side of Big Health Data
Health data is the black gold of the 21st century. In fact, as noted in a new report by Jane Sarasohn-Kahn, we are collectively generating large quantities of “health data exhaust,” which is being collected, analyzed and used by a range of organizations, including insurance firms and wellness companies — for good and ill.[read more]
Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 3 of 4)
In the first three posts to this series, I introduced the challenges device companies commonly face with DTC marketing and identified which device companies may be best suited for this approach. In this post, I discuss the key elements of the strategy.[read more]
New Ways to Incorporate Video into Your Healthcare Marketing Campaign
video and healthcare marketing
In the world of healthcare, there are many powerful ways to integrate video into your channel mix. From poignant patient testimonials to informative virtual tours of facilities and illuminating doctor spotlights, video is bursting with potential for the world of medicine.[read more]
Why Telemedicine's Slow Climb to Adoption Isn't Quite Over Yet
telemedicine (Image: Twitter / AboutOneCEO)
Is a strategy that’s been in practice for at least two decades really innovative? Telemedicine has been a bit of a tortoise among health information technologies, making its way slowly into practice since the 1990s. But some think the industry is past the tipping point.[read more]
Millions of Americans Could Lose ACA Subsidies
ACA in danger?
Yet another provision of the ACA, this one concerning ACA subsidies, is under scrutiny, and this one could change health insurance as we know it. A case which has become the topic of discussion as of late is Halbig v. Burwell. This is one of four currently flowing through the appeals process, with similar emphasis and focus.[read more]
Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 2 of 4)
In the first blog, I introduced the challenges device companies commonly face with DTC marketing and the advantages of using a new digital approach. In this post, I discuss which device companies are ideally suited to the strategy.[read more]
Health Care Online Marketing, Social Media and HIPAA: Google Hangout on Air
Health Jams
I recently spoke with Jon Schumacher and Michael Bloom on Health Jams, a Google HOA series on marketing for health care entrepreneurs. This installment is a primer on health care social media, online marketing and use of online tools (including telehealth) by folks in the healthcare space.[read more]
Beyond the Buzz: 10 Questions to Ask Before Setting Up Healthcare Social Media
Are you thinking of engaging with social media for your healthcare brand? Are you a health practitioner or marketer who has already started with social media but you are not seeing the results you had hoped for? This week's article will guide you through ten questions you should ask yourself before diving into social media waters.[read more]
Passive Medical Income While You Sleep?
medical income
Generating revenue from a website is not a strange concept. Unless of course, you are a doctor. Most medical professionals consider their websites as information portals with nothing to do with e-commerce, but as the money dries up with the actual practice of medicine, you need to consider some alternatives to bolster falling revenues.[read more]
10 Things Hospital Leadership Need to Know About Social Media and Marketing
healthcare social media
Building any brand can be difficult, but in the US, hospital identity and branding are paramount to success within a community. By listening to patients, getting feedback on wants and needs, engaging individuals and creating new incentives, a better reputation, greater trust and improved health outcomes can all be achieved.[read more]
HealthWorks Collective Series
David Davidovic David built and led commercial functions in the pharmaceutical and biotechnology industries for 33 years and has been di More »
Barbara Ficarra Barbara Ficarra, RN, BSN, MPA is an award-winning journalist, media broadcaster, health educator, speaker and consultant More »
David Harlow David Harlow is Prinicipal of the Harlow Group LLC, a healthcare law and consulting firm based in Boston, MA. More »
Stephen Schimpff Stephen C. Schimpff, MD is the retired CEO of the Univ. of MD Med. Center and the COO of the Univ of MD Medical System. More »
Andrew Schorr Andrew, a leukemia survivor and respected medical journalist is the founder of PatientPower, an excellent web resource. More »
John Sharp John Sharp has interests in social media in healthcare and clinical research informatics including secondary use of EMR More »
Christina Thielst Christina Thielst is a hospital administrator, consultant, educator and author with 30 years of healthcare experience. More »
“Thanks Janet. As you know, Alexandra's institution is a member of the Mayo Clinic Center for Social Media. I'm a member of the Center's external advisory board. I'd invite folks interested in bringing best practices to their own institutions to think about coming to the annual meeting this fall in Rochester, MN. See MCCSM site for details.I am also perpetually looking for bloggers to host ...”
“It is a good story, thanks for sharing it, and the business world is littered with similar transformations. The common thread in them tends to be the fact that, like Encyclopedia Britannica, these organisations were facing extinction, they had stopped being relevant to customers and were loosing money.Not so for pharma - well perhaps they have lost the plot with customers and are becoming less ...”