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New Proposed CMS Rule on Radiology Reimbursement Rates for 2015

December 22, 2014 by Andy Salmen

On July 3rd, the Centers for Medicare & Medicaid Services (CMS) announced the 2015 Physician Fee Schedule Proposed Rule (PFSP). Included are proposed payment system changes initiated by CMS to reflect government mandated reimbursement to medical practices. Radiology billing will be affected by these potential new regulations.[read more]

Collaborative News

December 22, 2014 by Kenneth Cohn

collaborative health / shutterstock

I entitled this post “Collaborative News” because of two articles that caught my attention: one draws attention to missteps that add to the cost of treatment, and the other contains member surveys and suggestions to optimize engagement and alignment, for example, regarding physician employment.[read more]

Hospital Readmissions Are Costing Us $26 Billion Annually

December 21, 2014 by Abby Norman

New reports show that readmissions are costing healthcare $26 billion dollars a year – and $17 billion of that comes from preventable readmissions. Te Robert Wood Johnson Foundation sought to get to the bottom of this issue by conducting a study they called The Revolving Door, which is a cheeky but apt title.[read more]

Words to Avoid in Your Medical Marketing Communication

December 20, 2014 by Chen Sirkis

words to avoid / shutterstock

There are many ways to differentiate a medical device and make it stand out. But too many companies choose to use the same words to do so. Here are the first 10 words to avoid when you create your next medical device marketing materials.[read more]

Elements of a Good Digital Marketing Plan for Your Medical Practice

December 19, 2014 by Jonathan Catley

2015's Digital Marketing Plan

Marketing your medical practice online is becoming increasingly essential to insuring that your practice will attract new patients and thrive in the modern, digital age. If you're not present on the web and on social media sites, then you're likely falling behind your competition.[read more]

Some Healthcare News and Views

December 19, 2014 by Kenneth Thorpe

healthcare news / shutterstock

Results were released last week from a Pfizer and Cancer and Careers survey done with Harris Poll. The survey data underscore the messages highlighted in the recent event (Cancer and Employment: Managing Work During a Health Crisis) and white paper from the Partnership to Fight Chronic Disease (PFCD) and ThinkAnthem.[read more]


Beyond the Buzz: ‘Tis the Season to Get Social

December 19, 2014 by Marie Ennis-O'Connor

With less than a week to Christmas Day, it’s still not too late to add some festive cheer to your healthcare social media marketing. In today’s article I will share ten tips to build holiday cheer into your healthcare social media marketing and get your audience in the holiday mood.[read more]

Will 2015 Be the Breakout Year for mHealth?

December 19, 2014 by Anne Weiler

Harry Leider

While on the one hand, many are proclaiming 2015 to be the year that mHealth finally becomes mainstream, the opening day keynote at the mHealth Summit last week at the Gaylord National Harbor Convention Center seemed to suggest we are in the trough of disillusionment.[read more]

10 Best Jobs in Healthcare

December 19, 2014 by Christina Thielst

Top healthcare jobs

Over the years I've supported young healthcare professionals with my ideas about the best jobs in healthcare. These usually arose as a result of the difficulty I found in finding qualified candidates for openings in my healthcare organizations. Here's a list of the 10 best jobs in healthcare, and it's one I agree with.[read more]

Healthcare 2014: A Retrospective

December 18, 2014 by Abby Norman

In 2014, as an industry, healthcare saw a continued move towards accountable care, shared decision making, value-based purchasing and patient satisfaction measures. Buzzwords abound, there was a lot for everyone – providers, patients and payers – to juggle this year. And it looks like the trend is apt to continue into 2015.[read more]

The 23rd Immutable Law for Healthcare Marketing

December 18, 2014 by Stewart Gandolf, MBA

immutable laws of marketing

An “Immutable Law” that always applies in health care marketing: the Law of Happiness. People do not buy a medical procedure, service or product. What they shop for—and their reason for buying—is to achieve greater wellbeing for themselves. Call it happiness. Beneath everything else, it’s the one and only reason people buy healthcare.[read more]


5 Things to Consider in Your Healthcare Big Data Strategy

December 18, 2014 by Doug Bennett

healthcare big data

Big data is bringing big benefits to health care. Fewer hospitalizations and readmissions, better diagnostic tools, newer and safer medications, reduced healthcare costs and improved patient outcomes are all the result of big data adoption in healthcare settings.[read more]