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Is Google Adwords a Good Marketing Option for Physicians?

August 21, 2014 by Jonathan Catley

Google Adwords

Is Adwords and other pay per click sites a respectable marketing choice for physicians? Since 2000, Google has been leveraging their Adwords model to generate income. Today, Google reports this tool is their main source of revenue, bringing in over 40 billion dollars a year.[read more]

CMS Proposed Payment Changes for Outpatient Procedures

August 21, 2014 by Andy Salmen

On July 14, 2014, the CMS released its Proposed Hospital Outpatient Prospective Payment System (OPPS) schedule for out-patient departments, ambulatory surgery centers (ASCs) and the Medicare Physician Fee Schedule (PFS). Here are the key points to know about how the proposed changes will affect physician medical billing.[read more]

Social Media Optimization for Mobile Devices: What Healthcare Marketers Need to Know

August 21, 2014 by Michael Sherman

As more and more people use their smart devices to access social networks like Facebook, Twitter and Instagram, it has become increasingly critical that healthcare facilities optimize their media content not only for a desktop computer, but primarily for mobile devices, like smartphones and tablets.[read more]

Patient Reactance: What It Is and Why Clinicians Need to Be Aware of It

August 21, 2014 by Steve Wilkins

Can you say “reactance”? Anyone that has ever been a patient will catch on pretty quickly as to what reactance is and how it works. Reactance is how we respond to something that threatens to limit or eliminate our behavioral freedom. I recently experienced reactance in the course of “prepping” for a colonoscopy.[read more]

5 Steps to Achieving URAC Specialty Pharmacy Accreditation

August 20, 2014 by Abby Norman

specialty pharmacy

Patients with multiple sclerosis, rheumatoid arthritis, cancer, hemophilia and other complex chronic disorders rely on specialty pharmacies to prepare and disperse their treatments. Specialty pharmacies that achieve the highest level of URAC accreditation indicate that they are devoted to the highest level of quality.[read more]

Patient Portals: Hiding in Plain Sight

August 20, 2014 by David E Williams

patient portal / shutterstock

Many physician offices have patient portals, since they’re a requirement for Meaningful Use Stage 2. But a new survey from Software Advice confirms what we knew intuitively – these portals don’t get much use. Patients don’t know they exist and doctors don’t use them a whole lot.[read more]

Visions of Care

August 20, 2014 by Christine Kapsa, NP, DNP

Americans want doctors who care about them, not just for them. Yes, we do want clinicians to be competent and skilled. But above all, we want doctors who genuinely care about our lives, listen to our concerns and allay our anxieties. So the visions of doctoring offered by two physician writers last week presented a jarring contrast.[read more]

Physicians Lose Right of Free Speech

August 20, 2014 by Michael Kirsch

Free speech / shutterstock

A Federal Appeals Court recently decided in a Florida case that physicians could be sanctioned if they asked patients if they owned firearms if it was not medically necessary to do so. Entering this information into the medical record could also result professional discipline.[read more]

To Up Patient Satisfaction, Hospital Supply Chain Units Need Better IT and Technology

August 20, 2014 by Shahid Shah

hospital / shutterstock

I’ve been looking at hospital supply chain automation and the IT surrounding it for a number of years now. Starting with Cardinal Health but then moving on to help a number of other vendors in the space, I’ve felt that there’s not been enough next-generation tech being applied to the low margin, high volume business of hospital supply management.[read more]

Michael Little Offers Insights on FDA's 2014 Regulations for LDTs

August 19, 2014 by Kenneth Walz

On July 31, 2014, the U.S. Food and Drug Administration announced its plans for regulation aimed at ensuring that certain tests used by healthcare professionals provide accurate, consistent and reliable results. I recently spoke to new Popper and Company senior advisor, Michael Little, Ph.D., about this regulation.[read more]

15 Reasons Your Claims May Have Been Denied

August 19, 2014 by Abby Norman

claim denial

A claim could have been denied for many reasons. The question is, could any of them been prevented? Many claim denials are completely avoidable – and in fact, there are practical ways you can combat claim denials. Review the following common claim denial reasons and begin reducing claim denials and boosting profits![read more]

Seizing the Opportunity for Transformative Change in Healthcare

August 19, 2014 by Matt Gretczko

As individuals, we all have that issue, topic, or subject that truly drives us. The healthcare industry is seeing an infusion of people that have this escalated passion. Couple this passion with innovative platforms and applications, and the opportunity to deliver truly transformative change can be realized.[read more]