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Why You Need a Five-Year Timeframe to Build a Brand

October 2, 2014 by Stewart Gandolf, MBA

brand-building

Building an effective brand in today’s complicated healthcare environment is a complex, multi-faceted and long-term endeavor. The objective is to be top-of-mind, consistently presenting the public, patients, referring doctors and others with a unique and memorable reason to choose you over the competition.[read more]

Don't Like the Sound of ACOs? Here's an Alternative

October 2, 2014 by Abby Norman

Alternative to ACOs

Most experts agree that it’s still too early yet to know for sure if ACOs will succeed. One of them seems a little counter-intuitive: Non-Payment. While we might not see the industry ever dominated by non-payment models, it’s likely to continue to be one facet of the payment system as we continue onward in our reformation.[read more]

Which Medical Specialty Should Medical Students Choose?

October 1, 2014 by Michael Kirsch

dermatology

Many medical interns and residents don’t consider lifestyle when they are making their career choice. Obstetrics is thrilling when you are 30 years old. Fifteen years later when you are overworked, tired and have your own kids, it may be slightly less thrilling to bring new life into this peaceful world in the middle of the night on a regular basis.[read more]

Helping Patients Protect Their Own Personal Health Information

October 1, 2014 by Anne Weiler

I was leaving a meeting at a large hospital when I saw a patient record sitting on top of the payment machine in the parking garage. I took the paper records back into the hospital. But it got me thinking about information protection and privacy, and in particular about the many people who still think that a paper print out is more secure than the cloud.[read more]

Online Messaging Can Improve Support Group Relationships

October 1, 2014 by Danny Lieberman

online messaging / shutterstock

Using online services and smartphone apps for private messaging and sharing like Pathcare, Whisper, and CoverMe (an iPhone app for private Texting & Secure Phone Calls), it’s never been easier to conduct a private, ad-free conversation with members of your support group.[read more]

The Doctor Will Skype You Now: Changing How We Go to the Doctor

October 1, 2014 by Abby Norman

In an era of notorious breaches, hacks and fraud, protecting patient information within telemedicine needs to begin at the outset, while the programs are still in development. Major consideration needs to be given to these features, in addition to usability and data management.[read more]

Sharp HealthCare: Building Credibility with the Hispanic Community [PODCAST]

October 1, 2014 by Stewart Gandolf, MBA

Jessica Lopez, Sharp Healthcare

The concept of “Show Me, Don’t Tell Me” is a fundamental theme for Sharp Healthcare as it works to build credibility, trust and relationships with the large Hispanic community in their San Diego service area. Face-to-face interaction in the community is vital to success.[read more]

CAP Template Providing Too Much Information?

September 30, 2014 by Tim Edlund

Synoptic pathology reports can become quite lengthy, and it is easy for the vital components of the report to get lost. How can you structure a pathology report in such a way that it can be beneficial for every person who is a part of the patient's care team? Efficiently summarizing the key points of the report may be the answer.[read more]

Use Self-Publishing to Promote Your Brand

September 30, 2014 by Michael Sherman

ebooks and marketing

Social media, blogging and white papers are all fantastic ways to create content to brand your hospital or healthcare facility, but they’re all a bit … predictable. So how do you differentiate yourself from the rest so you can shine a little brighter? One surprising way is Amazon’s Kindle Direct Publishing Tool.[read more]

#ThinkFurther: The Future of Medicine [VIDEO]

September 30, 2014 by David Harlow

Alzheimer's Disease / shutterstock

In health care, there have been tremendous advances in the past fifty years, and we quite reasonably expect the pace of change to pick up and bring us into a profoundly improved future. How will we be able to get to the next level in terms of control, or even prevention, of debilitating chronic diseases including Alzheimer’s?[read more]

Updating NIMH's Points to Consider for Clinical Trial Recruitment

September 30, 2014 by Dan Stempel

In June of 2005 the National Institute of Mental Health (NIMH) released its “Points to Consider about Recruitment and Retention While Preparing a Clinical Research Study.” Here are some of the NIMH’s original points to consider, along with suggestions on how they can be improved using state-of-the-art marketing methods.[read more]

How Google's Close Variant Changes Can Affect Your Medical PPC Campaigns

September 30, 2014 by Jonathan Catley

Google and Medical PPC Campaigns

News of an upcoming change in Google’s Adwords platform has the potential to confuse and alarm medical practice advertisers. Fortunately, the update to Google’s close variant keyword targeting will be, for the majority of Adwords users, a continuation of business as usual.[read more]