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Will 2015 Be the Breakout Year for mHealth?

December 19, 2014 by Anne Weiler

Harry Leider

While on the one hand, many are proclaiming 2015 to be the year that mHealth finally becomes mainstream, the opening day keynote at the mHealth Summit last week at the Gaylord National Harbor Convention Center seemed to suggest we are in the trough of disillusionment.[read more]

Some Healthcare News and Views

December 19, 2014 by Kenneth Thorpe

healthcare news / shutterstock

Results were released last week from a Pfizer and Cancer and Careers survey done with Harris Poll. The survey data underscore the messages highlighted in the recent event (Cancer and Employment: Managing Work During a Health Crisis) and white paper from the Partnership to Fight Chronic Disease (PFCD) and ThinkAnthem.[read more]

Elements of a Good Digital Marketing Plan for Your Medical Practice

December 19, 2014 by Jonathan Catley

2015's Digital Marketing Plan

Marketing your medical practice online is becoming increasingly essential to insuring that your practice will attract new patients and thrive in the modern, digital age. If you're not present on the web and on social media sites, then you're likely falling behind your competition.[read more]

Healthcare 2014: A Retrospective

December 18, 2014 by Abby Norman

In 2014, as an industry, healthcare saw a continued move towards accountable care, shared decision making, value-based purchasing and patient satisfaction measures. Buzzwords abound, there was a lot for everyone – providers, patients and payers – to juggle this year. And it looks like the trend is apt to continue into 2015.[read more]

The 23rd Immutable Law for Healthcare Marketing

December 18, 2014 by Stewart Gandolf, MBA

immutable laws of marketing

An “Immutable Law” that always applies in health care marketing: the Law of Happiness. People do not buy a medical procedure, service or product. What they shop for—and their reason for buying—is to achieve greater wellbeing for themselves. Call it happiness. Beneath everything else, it’s the one and only reason people buy healthcare.[read more]


5 Things to Consider in Your Healthcare Big Data Strategy

December 18, 2014 by Doug Bennett

healthcare big data

Big data is bringing big benefits to health care. Fewer hospitalizations and readmissions, better diagnostic tools, newer and safer medications, reduced healthcare costs and improved patient outcomes are all the result of big data adoption in healthcare settings.[read more]

PQRS and the Benefits of Participating in 2015

December 18, 2014 by Andy Salmen

The Physician Quality Reporting System (PQRS) initially known as Physician Quality Reporting Initiative (PQRI) was created under the 2006 Act – Tax Relief and Health Care. The program was made permanent under Medicare Improvement for both Providers and Patients Act of 2008.[read more]

In Praise of FDA Collaboration: The Cardiac Safety Example

December 18, 2014 by David E Williams

photo: ePublicist via photopin cc

On Friday, I attended the Cardiac Safety Research Consortium meeting hosted by the Food and Drug Administration announcing the results of a new study that promises significant advances and improvements to the way cardiac safety is assessed for new drugs being developed by pharmaceutical companies.[read more]

Looking for a Healthcare Marketing Firm? Versatility Is the Key

December 17, 2014 by David Avitabile

"Here's what we need..."

In light of the lightning fast changes taking place in healthcare, what should clients be looking for when hiring a marketing firm? Notice that I said "healthcare marketing firm" and not "advertising agency" or "public relations agency." There is a big difference.[read more]

Aging Gracefully: Part 1

December 17, 2014 by Stephen Schimpff

I was recently invited to give a talk to a group of about 100 individuals contemplating moving to a continuing care retirement community. The topic - is it possible to slow the aging process? I titled it “Aging Gracefully.” Here are my thoughts divided into three major categories.[read more]

Farzad Mostashari on the Proposed ACO Regulation: Interview with David Harlow

December 17, 2014 by David Harlow

Farzad Mostashari

Farzad Mostashari MD was one of the authors of the Brookings Institute ACO issue brief released in the spring, suggesting some changes to the program that would keep current ACOs engaged past the end of their three-year contract term, and improving the program overall.[read more]

Nearly All US Hospitals Use Social Media: Now What?  

December 17, 2014 by Lonnie Hirsch

Virtually all US hospitals now have a social media presence, with widespread adoption having increased significantly in the past few years. But a recent study suggests that hospitals are continuing to search how best to realize a meaningful purpose and payoff from social media.[read more]

Preventable Mortality Down in Hospitals by 17%

December 16, 2014 by Abby Norman

We’re making steady progress in improving the quality of our care all around – one study shows that from 2010 to 2013, the rate of preventable mortality in healthcare went down by 17% – half of that reduction occurring form 2012-2013.[read more]