Redirect: Changing the Stories We Live By

Of all the books on my nightstand, Timothy Wilson’s, Redirect: Changing the Stories We Live By, has quickly risen to the top of the stack. An easy-to-read, research supported, “how to” on the tools we can use to craft personal narratives that change behavior is music to an already adopted choir.[read more]

Although more than 35 percent of American consumers research health conditions online before calling their doctor, many physicians are reluctant to market their services online. The reasons they give are as numerous as physicians themselves. However, we'll debunk a few of the more common ones.[read more]

Ready to rock 2015?

More than ever, healthcare marketing executives are being held to a higher standard of accountability for return on marketing investments. Let’s make 2015 the year we disrupt our healthcare marketing past and fully embrace the new. Here's where to start.[read more]

If you are a Medicare eligible provider, you are undoubtedly aware of the requirements for attesting to meaningful use (MU) of electronic health records (EHR) in your medical practice or hospital. There are consequences for failing to attest to Stage 1, and problems facing those who are now entering Stage 2 of MU.[read more]

imagine / shutterstock

A few weeks ago, I wrote a blog post about the words you should avoid in your marketing communication. Quite a few people reached out, asking what are the words that SHOULD be used instead? We are busy preparing a comprehensive list of the power words shown to engage physicians and investors. In the meantime, here are three.[read more]

personalized medicine

As part of last week's State of the Union address, President Obama called for a national initiative focused on precision medicine. With that in mind, we decided to take a look at some of the numbers related to the growth of personalized medicine, and see what story they tell about the personalized medicine market in 2015.[read more]

Michael Yoder

It started with a desire to connect with people via social media and platforms like LinkedIn. As a result of his early adopter experience, Michael Yoder ended up at Spectrum Health guiding the digital communications efforts. He has helped Spectrum Health transition from a traditional communications department to a Brand Journalism team.[read more]

“Compiling data in new ways after throwing everything at the wall, finding key experiences that are important and then moving the information online, is our first move,” says Ari Tulla, co-founder and CEO of BetterDoctor. And he believes a new market is on the horizon.[read more]

nanotechnology / shutterstock

The use of nanotechnology for developing efficient drug delivery systems has remained a topic of interest for many years now. Here are a few highlights that give testament to the fact that nanotechnology can be the true enabler of highly efficient drug delivery systems.[read more]

Clinical service department profitability is a constant challenge for hospitals. What’s changed, however, is just about everything else. Boosting service line profitability requires adjustments to various “new school” marketing shifts. Carefully consider the following ideas and shifting to a new course for going forward.[read more]

Accountable Care

As healthcare organizations continue to make the leap to Accountable Care status, post-conversion optimization services will be in demand. Those who made the transition over the last few years will find that 2015 is a great time to start taking a look at how they can optimize their ACO experience.[read more]

Beyond the Buzz

Social media has accelerated the growth of community, allowing people to come together regardless of time or place. To attract an online audience you need to consistently create and curate useful content. People will come for the content, but they will stay for the community.[read more]